Swig named the official soda shop of the Utah Jazz
Salt Lake City—Swig be swishin’. The Home of the Original Dirty Soda™ is now The Official Soda Shop of the Utah Jazz.
The three-year partnership is a winning mix of two beloved Utah brands. Not only are there two Delta Center Swig concession locations Jazz fans can enjoy, but the soda icon will keep the celebration flowing after every game: When the Jazz win, Swig customers in Utah can score a free treat the following day when they use the Swig app.
“We are honored to be The Official Soda Shop of the Utah Jazz,” said Rian McCartan, CEO of Swig. “It’s been an exciting collaboration to work on since our two companies share such a passionate and engaged fanbase. Our team is thrilled to celebrate, win, and Swig together.”
Swig will be sponsoring “Jazz Win, You Win” all season long — but the excitement doesn’t stop there. Swig will also host Swig & Win, a digital raffle fans can join by scanning a QR code during halftime of 20 Utah Jazz home games. More than 3,000 fans that participate throughout the season will win a free Swig drink credit to use at participating Utah locations. During select Utah Jazz home games at Delta Center, Swig will take over the Bear Bowling halftime show with 6-foot-tall Swig Cups as pins.
“Swig has solidified its reputation within the Utah community as one of the most sought-after brands, and we are thrilled to welcome them as The Official Soda Shop of the Utah Jazz,” said Chris Barney, Chief Commercial Officer of the Utah Jazz. “We look forward to creating unforgettable moments for Swig enthusiasts and devoted Jazz fans alike that extend beyond the court.”
The Jazz partnership comes at the end of a milestone year for the skyrocketing beverage company, which has secured its place as the national leader in custom soda.
Swig currently has 62 stores across seven states, and has solidified 500 franchise units across seven new markets: Florida, North Carolina, South Carolina, Tennessee, Arkansas, Missouri, and Idaho. The franchising push has been an incredible accomplishment, especially considering it only launched multi-unit franchising in 2023.
In 2024, Swig will continue its hyper-growth trajectory with 25 corporate and 40 franchise stores across the country.
Swig, Home of the Original Dirty Soda™, is one of the fastest-growing and most successful
beverage-focused brands in the country. Founded in 2010 in St. George, Utah, by Nicole Tanner, Swig has expanded to 62 locations in seven states, becoming the go-to destination for drinks and sweets. Swig activated multi-unit franchising in 2023, and in 2024, it will double its store count as well as expand internationally. For more information, visit SwigDrinks.com.
ABOUT THE LARRY H. MILLER COMPANY
Headquartered in Sandy, Utah, the Larry H. Miller Company (LHMCO) oversees the Miller family’s portfolio of businesses and investments, including the Salt Lake Bees, Larry H. Miller Megaplex Theatres, Larry H. Miller Communities, Larry H. Miller Senior Health, and Prestige Financial. LHMCO has recently led several acquisitions, including Daybreak and Destination Homes, while also investing in SunCo, Lendio, Run Buggy, and Aqua Yield. Most recently, LHMCO acquired a majority stake in Swig, the fast-growing customized drink and treats company. For more information, visit www.lhm.com.
ABOUT THE UTAH JAZZ
Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 17 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. The Utah Jazz also operate the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 60,000 players and an additional 13,000 volunteers who take part annually across six states. For more information on the Utah Jazz, an entity of Smith Entertainment Group, visit www.utahjazz.com.
Briana Stewart, Swig, [email protected], (801) 631-1008
Amanda Covington, LHM, [email protected]
Makaelee Main, Utah Jazz, [email protected], (801) 243-7847