This article is sponsored by South Valley Chamber.
Running a business is not easy. Rising costs, competition, workforce challenges, and maintaining visibility are difficult to balance, and many business owners are struggling to make ends meet.
Chambers of commerce are often stereotyped as just ribbon cuttings and networking events where you hand out business cards and never hear from anyone again. This isn’t the case. When utilized correctly, chambers can be powerful local resources for business growth and development.
This article breaks down what a chamber of commerce actually is, why it matters, and how to make the most of your membership.
What is a chamber of commerce?
A chamber of commerce is a member-based nonprofit organization that supports, connects, and advocates for local businesses. While ribbon cuttings and networking are visible parts of what chambers do, they represent only a small piece of the overall mission.
The core functions of a strong chamber include business advocacy with local government, education and professional development, relationship-building, marketing visibility, and economic growth.
A chamber also acts as a bridge between businesses, local and state government, and the community. Some chambers are statewide or city-based; others are regional, like the South Valley Chamber, which covers Bluffdale, Cottonwood Heights, Draper, Herriman, Riverton, Sandy, and South Jordan, offering broader reach while staying in close proximity.
Choosing a chamber depends on your business goals and your availability for involvement. Taking time to research the chambers in your area helps ensure you find the best fit for your business.
Why should I care?
For business owners, a strong professional network can accelerate growth. Chambers connect you with decision-makers and community leaders, strengthen your credibility in the local market, and keep you informed on regional policy, development, and economic trends.
For community members, chambers help spotlight and support local businesses, making it easier to discover new services, exclusive discounts, and community offerings. By choosing to shop local and stay engaged with chamber activities like ribbon cuttings and member spotlights, you play a direct role in strengthening the local economy.
It’s also important to remember that chamber involvement is not a quick fix. Growth happens over time. A chamber is a long-term investment in relationships and reputation, and consistent engagement delivers far more value than a one-time “chips and dip” networking event.
How to best utilize a chamber
Here are three practical ways to get the most out of your local chamber:
1. Show up
This sounds obvious, but it matters. When you attend events and actively engage with other members, you create opportunities for long-term growth. Consistent participation increases your visibility and opens the door to collaboration.
2. Leverage marketing opportunities
Chambers exist to promote their members. Take advantage of the tools available to you, including your online profile, the chamber calendar, social media spotlights, newsletters, and publication features. Used intentionally, these channels build awareness and reinforce your business’s reputation.
3. Find your niche
With a wide range of events, programs, and committees, it’s important to focus on the areas that align with your goals. Some members prioritize networking, others lean into education or mentorship, and some invest in sponsorships to grow brand awareness.
The most effective chamber members are intentional and authentic. Build real relationships, not just a stack of business cards.
Interested in learning more?
The South Valley Chamber of Commerce an official partner of Bluffdale, Cottonwood Heights, Draper, Herriman, Riverton, Sandy, and South Jordan.
Each month, the Chamber hosts a South Valley Chamber 101 event, inviting current members, non-members, and prospective members to learn more about what the Chamber has to offer.
Spots are limited, and registration is required. Visit www.southvalleychamber.com/events to register online.
Interested in joining the South Valley Chamber?
Reach out to Cory Covington at cory@southvalleychamber.com or call 801-727-4506.