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Outdoor retailer returns to Salt Lake as Snow Show convenes January 10-12 at the Salt Palace Convention Center

Salt Lake City public invited to Block Party Tuesday, Jan. 10 from 6-8 p.m. 

WHAT: Outdoor Retailer Snow Show, the leading gathering of the U.S. $867 billion outdoor industry, returns to the Salt Palace Convention Center to showcase the latest gear, technology, apparel, footwear, and gadgets feeding the record consumer participation trend in outdoor and winter sport activities. Exhibiting brands from around the globe will display current products and launch new gear for 2023. Outdoor industry leaders and experts will share insights on future trends, sustainability, advocacy efforts, and industry predictions through education sessions. In addition, Outdoor Retailer will host an on-mountain winter experience on Monday, January 9 at Brighton Resort. The Outdoor Retailer Innovation Awards will recognize emerging technologies facilitating today’s outdoor experiences the evening of Wednesday, January 11. And Outdoor Retailer is inviting the public to its opening night Block Party taking place in front of the Salt Palace.

WHO TO SEE

Allred SkisBaffinBearpaw Footwear, BORN ShoesDannerDanskoeVent FabricsFox RiverHurley, Jack WolfskinKavuLOWA,MoonbikesNikwaxNite Ize, OTIS EyewearOverland Vehicle SystemsPendleton Woolen MillsSkechers, among others. 

WHEN + WHERE:               

Monday, January 9, The Summit by Outdoor Retailer: An immersive on-mountain winter experience, a one-of-a-kind day of on-snow fun and a chance to try the latest gear through guided experiences and skills clinics.

·         Time: 9 a.m. – 4 p.m.

·         Location: Brighton Resort

·         Details HERE

·         Activities and classes sign up HERE

Monday, January 9, Media Preview: An exclusive preview of 2023 products and trends with one-on-one conversations with brand representatives. Brands not exhibiting at the show will also be on hand; food and drinks served. 

·         Time: 5-8 p.m.

·         Location: Hyatt Regency Salt Lake, second floor  

·         Media Preview – RSVP HERE

Tuesday, January 10, OR Homecoming Block Party: Open to the public! Join the homecoming celebration as Outdoor Retailer returns to Salt Lake. This industry party and community block party is open to the local community and features Olympic athletes, drumline, pep rally, DJs, royal court, drone show, food trucks, a beer garden and more.

·         Time: 6-8 p.m.

·         Location: 100 South & West Temple in Downtown Salt Lake – outside across from the Salt Palace east entrance

Wednesday, January 11, Outdoor Retailer Innovation Awards Ceremony: Finalist products and services will be on display during Outdoor Retailer Snow Show; winners  announced live at the awards ceremony. 

·         Time: 6 p.m.

·         Location: Hyatt Regency Salt Lake, Salt Lake Ballroom

January 10-12: Trade show + education sessions and events

·         Time: 9 a.m. – 6 p.m. on Jan. 10 & 11; 9 a.m. – 4 p.m. on Jan. 12

·         Location: Salt Palace Convention Center

·         Schedule HERE

INDUSTRY FACTS:                        

·         $862 billion in economic output;

·         1.9% of GDP;

·         4.5 million jobs;

·         The outdoor recreation economy contributes more to the U.S. economy than oil and gas extraction, mining, and agriculture. Data: The U.S. Department of Commerce’s Bureau of Economic Analysis (BEA).

Utah: 

·         Outdoor recreation contributes more than $6.4B to the economy, employs more than 83,000 people, and is the primary driver behind the tourism industry. Not only does Utah outdoor recreation create $737 million in state and local tax revenues, but it’s also the reason for $3.2B in wages and salaries.