How did your role as CRO at Divvy prepare you for your current role at Redo?
Divvy was everything in preparing for this. I got to learn, I got to make mistakes, I got to figure out what my philosophies are and test them.
How did your journey from Divvy to Pelion ultimately lead to the founding of Redo?
[Pelion] led the Series A at Divvy. … After my time at Divvy was done, … [Pelion] asked if I wanted to be a venture partner. … So while doing that, I met the guy who became my co-founder. … He understood the reverse logistics space. Together, we came up with the idea of what the [Redo] platform looks like.
What is it about Redo that investors and brands are latching onto?
[They latch onto] the team, because the team is the one that ships, that stays close to the brands, and decides how brand-centric we’re going to be in our approach.
What is the biggest pain point brands are facing post-purchase?
The biggest pain point for independent brands is that they do not control the relationship with the shopper. … Instagram and TikTok and Meta own the shopper and the channels by which they land on a brand site.
Part of this funding round went toward acquiring ReturnBear. Why was that the right move for Redo?
International sales is incredibly tricky for brands to navigate, and it’s also very time-intensive to build. ReturnBear just made a lot of sense because we could immediately help the 4,000+ brands that we serve and have a ready-to-go infrastructure.
Brag on Redo for a second. What is the ROI for companies using your software right now?
We have this metric called Return on Redo. For every dollar Redo makes, how much do you make? We talk about it every month. It’s one of our core metrics. Today it’s 9.7x. You give us a dollar, Redo makes you $9.70.
What do you think AI and software startups are getting wrong right now as they try to build?
I think a lot of companies are chasing something. … They try to mimic instead of originate. It’s tough because in a world where you can build so much so quickly, a lot of things start to look very similar. When people lose authenticity, … I’ve just never seen it go well.
What else should Utah know about this moment in time for Redo?
In our Series A, we got every Utah fund that I like into one company, so [Redo] is a company all the firms could root for. … We have a bunch of brands in Utah that are behind this thing.
