SALT LAKE CITY — Searchable, an AI visibility and Agentic Marketing platform, has opened an office in Salt Lake City and hired two staff from local competitor Scrunch AI.

Tony Posselli joins as head of sales and Preston Boling as a founding GTM hire after their previous employer Scrunch was sold to Sitecore for a reported $225 million. Both will lead Searchable’s US go-to-market from the new office, which opened in August at The Gateway in downtown Salt Lake City.

This is Searchable’s second US office opening in seven months, following the launch of its New York base in January.

Salt Lake City is one of the few US cities where AI visibility already folds into a thriving local tech scene. Searchable’s expansion here adds to a market that CBRE ranks 16th among North American tech hubs in its 2025 Scoring Tech Talent report.

Salt Lake City is one of the few US cities where AI visibility already folds into a thriving local tech scene. Searchable’s expansion here adds to a market that CBRE ranks 16th among North American tech hubs in its 2025 Scoring Tech Talent report.

Searchable launched in December 2025 and now works with over 1,000 brands. It tracks mentions, citations and comparisons across 10 AI engines, then advises companies on how to get named and recommended inside AI-generated answers. Its corpus covers close to 1 billion AI citations and more than 400 million brand mentions. In May 2026 the company raised $14 million led by Headline at an $85 million valuation, in a market projected to reach $10.7 billion by 2031.

“Salt Lake City has built a real cluster around AI search, and we’re delighted to hire into this talent pool,” said Chris Donnelly, co-founder and CEO of Searchable. “Tony and Preston know how valuable AI visibility tracking is to American brands, with two years of experience in an industry that’s barely older than that.”

“AI visibility tools have grown enormously in their capabilities,” said Tony Posselli. “Working at Searchable means I can provide companies with their own customized agent and clear workflows on top of deep AI analytics.”

“Every business I talk to about AI wants the same thing, which is to see what AI says about them before their customers do,” said Preston Boling. “That’s a much easier conversation to have with Searchable’s data behind it.”

About Searchable: Founded in London and New York in late 2025 by British entrepreneur Chris Donnelly alongside American co-founders Sam Hogan and Arya Nagabhyru, Searchable is an AI performance platform that helps brands understand, track and improve how they appear across AI-led search.