SANDY, Utah — Miller Sports + Entertainment (MSE) announced a new partnership with Bar-W Beef that will bring Bar-W products and brand activations to fans through Real Salt Lake and Salt Lake Bees properties, with concession integration at America First Field and The Ballpark at America First Square.
A Utah-based beef producer headquartered in Nephi, Bar-W Beef will be woven into the fan experience through branded food offerings, concession signage, videoboard features and digital promotions.
“This partnership reflects the kind of relationships we want to build across Miller Sports + Entertainment,” said Michelle Smith, president of Miller Sports + Entertainment. “Bar-W is a trusted Utah brand with a strong commitment to quality, and bringing their products to America First Field and The Ballpark is a natural way to elevate the fan experience while celebrating something truly local.”
At America First Field, Bar-W will serve as an Official Partner of Real Salt Lake and will be integrated into the stadium experience and City Grill concession stand branding.
At Salt Lake Bees games, Bar-W will be featured at Burgers at Bat, including branding around the “Home of the Bar-W Burger.”
Fans at Real Salt Lake and Bees games can enter to win a Bar-W grand prize, including:
- Ribeye Steaks for 1 Year
- VIP Tour of Bar-W Beef Facility
- Horse Roping Experience at Bar-W Performance Horses
- VIP Dinner at Bar-W Steakhouse
“At Bar-W, we take a lot of pride in being part of Utah communities and producing products people can feel good about serving to their families,” said Bart Mills, chief marketing officer for Bar-W Beef. “Partnering with Miller Sports + Entertainment gives us an opportunity to connect with fans in a natural way by bringing our brand directly into two of the most exciting gathering places in the state. We’re thrilled to be part of the experience at America First Field and The Ballpark at America First Square.”
Through the partnership, MSE and Bar-W Beef will create a platform that celebrates local quality, strengthens fan engagement and brings a distinctly Utah story to the concessions and in-venue experience.
About Miller Sports + Entertainment
Miller Sports + Entertainment (MSE) manages Real Salt Lake (MLS), Utah Royals FC (NWSL), Megaplex, the Salt Lake Bees (MiLB), The Ballpark at America First Square, America First Field, Real Monarchs (MLS NEXT Pro) and Big League Utah and its quest to bring a Major League Baseball team to Salt Lake City.
About Bar-W Beef
Bar-W is a vertically integrated Utah ranching company committed to producing premium beef with complete traceability from ranch to table. By owning every step of the process—from raising cattle to USDA processing, retail, and dining—Bar-W delivers exceptional quality while supporting local ranchers and strengthening American agriculture. Headquartered in Nephi, Utah, Bar-W is redefining the future of beef through transparency, innovation, and an unwavering commitment to excellence.