ROY, Utah — iSmash, the fast-growing interactive entertainment brand known for its adrenaline-pumping Rage Rooms and colorful Splatter Paint experiences, is opening just in time for summer in Roy, Utah. The new venue is open within the high-traffic Harmons Shopping Center.
Situated at 5348 S. 1900 W. in one of Roy’s busiest retail corridors, the new iSmash will offer residents and visitors a fresh entertainment destination surrounded by popular shopping and dining options. Conveniently located near Hill Air Force Base, the venue is poised to become a go-to gathering place for military families, residents, and visitors seeking a unique, high-energy experience.
Locally owned by entrepreneur Dan Olsen, the new venue is backed by years of experience across hospitality, finance and operations, with a strong focus on creating exceptional guest experiences. A graduate of Brigham Young University with a degree in accounting, Olsen brings both business expertise and a deep understanding of the region as he introduces the iSmash concept to northern Utah.
“We’re looking forward to bringing something completely different to the Roy community,” said Olsen. “Whether guests are looking to celebrate with friends, spend time with family, relieve some stress or simply try something new, iSmash offers an experience that’s both fun and memorable. With so many military families, residents and visitors in the area, we’re thrilled to create a place where people can come together and enjoy an experience unlike anything else nearby.”
The Roy location will feature multiple Rage Rooms and Splatter Paint experiences designed for individuals, families and group outings. Guests will also have access to a first-of-its-kind Spin Art room, a creative attraction designed and built by Olsen’s son, Colby, that adds a personal touch to the venue. In addition, the location will offer a highly immersive jet fighter simulator complete with Boeing-designed, military-edition cockpit seats, creating a one-of-a-kind entertainment experience for guests of all ages.
“Dan brings a thoughtful, hospitality-driven approach and a strong connection to his community,” said Steven Shortino, Founder and CEO of iSmash. “From introducing unique attractions like the Spin Art room to fostering a welcoming destination for families and service members, his passion for delivering memorable moments aligns perfectly with what iSmash is all about. We’re proud to support him as he brings this exciting new entertainment concept to Roy.”
Founded on the idea of stress relief through interactive entertainment, iSmash has rapidly expanded nationwide with venues that combine physical activity, creativity and social connection. For more information on the opening in Roy, visit https://ismashusa.com
About iSmash
Founded in 2018 by Steven Shortino, iSmash began as a bold idea in Rochester, New York, inspired by a viral video and driven by a passion for creating unique, cathartic experiences. Originally coined “Smash Therapy,” Shortino pivoted to the recognizable, iSmash name and launched the first location to immediate success. The brand offers a dynamic mix of immersive experiences—including Rage Rooms, black light Splatter Painting, and Axe Throwing—designed to meet growing consumer demand for activities that prioritize experiences over possessions.
With several years of operational success behind it, iSmash has developed a proven business model known for low start-up costs, high gross margins, and strong unit economics. Franchisees benefit from a robust support system that includes a 40-hour training program, daily operational assistance, access to a national supply chain, and integrated marketing through the brand’s in-house digital agency. As the largest and most recognized Rage Room concept in the country, iSmash offers entrepreneurs a unique opportunity to tap into a high-growth segment with the backing of a trusted brand.
For more details on iSmash and to purchase a Package, visit https://ismashusa.com/. To learn more about the iSmash franchise opportunity, visit https://ismashfranchise.com/.