LOS ANGELES — This June, Fore All — the women’s golf brand redefining who belongs on the course — is taking over Los Angeles with its most ambitious activation yet. A Fore All pop-up on Melrose Avenue served as the exclusive in-person home of the new Barbie™ x Fore All collection for one week only. Los Angeles has never seen women’s golf look like this.

Where Barbie’s Legacy Meets Women’s Golf

Since 1959, Barbie™ has empowered girls to unlock their limitless potential. With women’s sports gaining visibility like never before, Barbie™ is using the brand’s platform to help amplify areas where women remain underrepresented — including golf — to inspire the next generation to step onto the course with confidence. Together, Barbie™ and Fore All are dedicated to championing women in golf and showing girls that anything is possible.

The Barbie™ x Fore All collection brings that mission to life across apparel, accessories, and equipment designed for women who play the game — and the women who are just discovering it. At the center of it all: the Erin Dress, an allover Barbie checkered print golf dress in Fore Flow with contrast Barbie™ x Fore All zipper tape and metal logo — the piece the collection was built around. The Barbie™ Golf Bag — a premium vegan leather statement piece featuring exclusive Barbie x Fore All branding — anchors the full on-course collection. Designed to turn heads from tee box to clubhouse, only 100 bags were made. And the Anything Jacket — with its I CAN PLAY ANYTHING back embroidery — is the outerwear piece that says everything the collection stands for.

Beyond the heroes, the collection spans two full on-course groups — the 1959 Group, anchored by the Noel Top, Barbie™ Top, and Palm Pleat Skirt; and the Pink & Green Group, built around the Confidence Cardigan, Malibu Tank,and Sloan Pant — plus the Clubhouse Group of off-course essentials including the Country Club and Golfie Barbie™ crewnecks and tees. Accessories complete the lineup with vegan leather headcovers (Kai Driver, Mandy Mallet, Banks Blade), the Erin Dress and Muse Jacket bag charms with built-in tee holders, the Vintage Golf Glove in cabretta leather, Barbie™ Shoe Charms, and the Maude Ruffle Sock. And for the first time in Fore All history, a full youth collection — the Youth I Can Play Anything Tee, Moore Polo, Bea Base, and Sasha Skirt — brings the mission to the next generation.

Jen Clyde Didn’t Wait for Golf to Welcome Women. She Built the Door.

When Jen Clyde co-founded Fore All, she had one conviction that the industry wasn’t ready to hear: women were golf’s fastest-growing demographic, and the sport was failing them. The apparel was uninspired. The culture was closed. The message — unspoken but unmistakable — was that golf had an exclusive membership, and most women weren’t on the list.

When the Women’s U.S. Open announced it was coming to Los Angeles — to the historic Riviera Country Club — Clyde didn’t plan around the moment. She planned to own it. A pop up on Melrose. A co-branded suite at the mostwatched hole on the course. A pink bus making noise across the city all week. Every piece designed with one purpose: to maximize the growth of women in golf during the biggest week the sport has ever had in Los Angeles.

“This was never just about a collection. It was about showing up — loudly, visibly, unapologetically — during the week that women’s golf deserves the most attention it’s ever gotten. We wanted to paint the town pink and make sure every woman in Los Angeles knew she was invited.” — Jen Clyde, CEO & Co-Founder, Fore All

Two Brands. One Mission. The Biggest Week Women’s Golf Has Ever Had.

Fore All was built on a simple belief: golf is better when everyone plays. Since launching, the brand has become the defining voice for women’s inclusion in the sport — creating apparel that speaks to modern women, building community on and off the course, and showing up in the spaces where the conversation about women in golf is happening. Today, Fore All’s community spans players, beginners, athletes, and fans who share one thing in common: they believe golf belongs to them too.

Barbie™ is a natural partner because Barbie™ has always been in the business of possibility. A brand that has championed over 250 careers — including golfer — since 1959, Barbie has long understood that showing girls what they can become is one of the most powerful things a brand can do. As women’s sports claim a larger cultural moment, Barbie™ is showing up where it counts: amplifying the voices, brands, and movements that are changing the game for the next generation.

“Together at the U.S. Open, we’re creating more than a suite — we’re creating a cultural clubhouse for women who are shaping the future of sport." — Fore All & Mattel

About Fore All

Fore All is a Utah-based women’s golf apparel brand cofounded by Jen Clyde with a single mission: make golf more inclusive, modern, and aspirational for every woman who wants to play. foreall.com · @fore.all

About Barbie™

Barbie™ is the world’s most recognized fashion doll and one of the most culturally significant brands of the past century. Since 1959, Barbie™ has championed the idea that women can be anything — including a golfer. A property of Mattel, Inc. ©2026 Mattel. barbie.com · @barbie