PLEASANT GROVE, Utah — Sub Zero Nitrogen Ice Cream, the Utah-born franchise that has been turning science into dessert since 2004, is opening its newest location in Pleasant Grove. The new shop at 148 S. Pleasant Grove Blvd., Pleasant Grove, UT 84062 brings Sub Zero’s signature made-to-order experience to Utah County’s growing north end, giving families, students, and ice cream enthusiasts a front-row seat to one of the dessert world’s coolest shows.

Sub Zero was founded in Orem by Jerry and Naomi Hancock — Jerry with a chemistry degree from BYU, Naomi with a degree in education and a love of a good caramel amaretto scoop. Together, they developed a method of flash-freezing custom ice cream with liquid Nitrogen at -321°F, producing a creamier, fresher treat than traditional freezing methods and doing it right in front of the customer every single time. No two orders are alike. Every bowl, every cone is built from scratch.

Guests choose their base — ice cream, frozen yogurt, custard, or vegan almond milk — then select from dozens of flavors and mix-ins, and watch as the liquid Nitrogen transforms their combination into a frozen dessert in under a minute. The result is more than 2.5 million possible combinations, served fresh, never pre-made, never sitting in a case.

The Pleasant Grove location will offer the full Sub Zero menu, including seasonal specials, soda, shakes, ice cream cakes and pies, bubble waffles, cake cups, and smoothies, along with the catering services and science presentations that have made Sub Zero a go-to for events across the state.

Catering

Sub Zero’s catering program brings the full made-to-order experience directly to birthday parties, corporate events, school functions, weddings, and community gatherings of any size. The team arrives with everything needed to serve custom frozen desserts on location — the theater of the liquid Nitrogen included. The unique dessert table makes the event particularly memorable and talked about for weeks after

STEM Programs

Sub Zero has long recognized that liquid Nitrogen ice cream is not just delicious — it is genuinely educational. The Pleasant Grove location will offer STEM presentations for schools, scout troops, youth groups, and community organizations, using the ice cream-making process to teach concepts in chemistry, physics, and food science. The programs are hands-on, age-appropriate, and significantly more memorable than a textbook.

“Sub Zero has always been about more than ice cream. We built this brand around curiosity — the idea that watching something transform in front of your eyes is the beginning of asking why. Pleasant Grove is exactly the kind of community where that matters.” — Naomi Hancock, Co-Founder, Sub Zero Nitrogen Ice Cream