OREM, Utah — April is National Home Inspection Month, so a perfect time for Pillar To Post Home Inspectors, North America’s largest home inspection company, to introduce local Realtors to a new term for a familiar and increasingly valuable service: MarketReady inspections.
Known traditionally in real estate as pre-listing inspections, MarketReady inspections are designed to help sellers and their agents identify a home’s condition before it goes on the market. Pillar To Post says the updated name better reflects how the service can be used today, not just as an inspection, but as a strategic tool to prepare a home for sale, reduce surprises and create a smoother transaction.
According to National Association of Realtors (NARS) the broader metro area around Orem has one of the youngest homebuyer populations in the U.S., with a median homebuyer age of 27.
“What we find is that first time home buyers are very reliant on home inspections, as they should be,” said Jared Fenn, owner of Pillar To Post The Jared Fenn Team of Orem. “A MarketReady Inspection is best for those agents and homeowners who want minimal drama as they are going through the home sale process because knowing everything up front prevents the back and forth during due diligence,” said.” We find the most successful results are those where the agent is using the inspection as a tool to market the home. They start out way ahead with a MarketReady Inspection for their client, be it the seller or the buyer.”
In Orem, where the average single-family home is about 47 years old and many houses date back to the 1970s growth boom, professional home inspections are a key step for buyers navigating a market with more than 1,000 home sales each year.
For Realtors, the benefit is straightforward: a MarketReady inspection can help uncover issues before buyers do, giving sellers the opportunity to make repairs, disclose concerns upfront or price the home accordingly. That can reduce back-and-forth negotiations, minimize due diligence surprises, and help transactions move more easily toward closing.
“Homebuyers want peace of mind and want to ensure they are making an informed decision,” adds Fenn. “The MarketReady inspection isn’t about making the home look perfect. It’s about full transparency and making sure the buyer has zero surprises. And the seller has a smooth transaction.”
Pillar To Post also offers a range of additional services that can strengthen the value of a Market Ready inspection, including PTPFloorPlan, PTPEstimates, Virtual Open House, PTPHomeManual and a Home Highlights sheet for buyers.
For today’s Realtors, Pillar To Post says MarketReady is more than a name change. It is a clearer way to present the value of a proactive inspection that helps sellers list with confidence and close with fewer surprises.
About Pillar To Post™ Home Inspectors
Founded in 1994, Pillar To Post Home Inspectors is the largest home inspection company in North America with home offices in Toronto and Tampa. There are 450+ franchises located across the United States and Canada. For further information, please visit www.pillartopost.com.