SLRC announced that Cadence (Cade) Perry will be the new CEO for Salt Lake Running Company. Previously announced, Cade became a minority partner in January 2026. Eli White will to continue in his current position as COO and member of the SLRC Executive Strategy Team.

Guy Perry has served as the CEO since 1995 and will remain, along with Debbie Perry, members of the board and ownership group to provide guidance to the strategy team at SLRC. Guy and Debbie will also relocate to Fort Walton Beach, Florida to begin a volunteer Military Relations service mission for The Church of Jesus Christ of Latter Day Saints, assigned to Eglin Air Force Base for a period of 12 months beginning May 18, 2026.

“Working in the run specialty business over the past 30 years has been an extremely rewarding experience. It is a privilege to serve and inspire movement in our community. The run specialty channel is full of amazing people who are motivated by an intrinsic purpose that creates tangible value in the world.”

“I am very excited to see the next generation of leaders rise to the occasion. It’s happening both internally, with Cade and his SLRC teammates, and across the country in other run shops. Things in the run industry have changed through the years where running has emerged into the main stream of our society. The “Next Gen” has already embraced those changes and are excited by the future possibilities in our channel”, said Guy when asked about turning over the reins to the younger generation.

ABOUT CADE PERRY

Cade started as a cashier at SLRC after high school and then worked as a Sales Associate during the summer and holidays during college. During his time at BYU, Cade had the opportunity to be a member of the nationally ranked Men’s Cross Country Team where he learned firsthand the culture of a successful team.

After his graduation from BYU in May of 2020, Cade became the footwear buyer during the midst of CoVid where he was forced to hit the ground running. One year later, while working full time at SLRC, Cade was accepted into the David Eccles School of Business at the University of Utah and received an MBA in 2023. Since then, Cade has been the Buying Department Manager and mostly recently the CFO for SLRC.

When asked about Cade’s view of the future, he said, “In 31 years of business, SLRC has established a strong reputation in the communities we serve and within the exceptional industry we are proud to be part of. Guided by the principles and core values shaped through decades of experience, we remain committed to meeting our customers where they are and delivering retail hospitality that ranks among the very best.

Thank you to Guy and Debbie for building SLRC with vision and dedication. Their leadership has created a strong foundation that now allows the next generation of SLRC and Run Specialty to step up and lead the company into its next chapter.”

ABOUT SLRC

Salt Lake Running Company is a locally operated, independently owned Run Specialty store that originally opened for business in 1995. SLRC has 4 retail locations along the Wasatch Front and has been awarded many regional and national awards for expertise and service. The mission statement for SLRC is to “Inspire our community to move with purpose, embrace adventure and consciously connect with their bodies.” https://slrc.com/our-story