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Opiniion hits cash flow positivity and secures Series A funding

Lindon, UT—Opiniion, a leading resident satisfaction company, is thrilled to announce the successful completion of its Series A funding round. This significant milestone is a testament to the company’s exceptional growth, innovative solutions, and its commitment to transforming how owners and operators make decisions for their properties.

Opiniion has garnered substantial attention in recent years for leading the way in which property management companies measure and manage their resident experiences. Demonstrating its widespread impact, Opiniion actively services over 1.2 million units across various housing verticals including multi-family, student living, active senior living, assisted living, short-term rentals, and more. This success is further evidenced by the significant traction with securing relationships among many of the owners and operators listed in the National Multifamily Housing Council (NMHC) Top 50, underscoring the quality and caliber of customers attracted to the platform. This infusion of capital will accelerate the company’s mission as the #1 resident satisfaction platform, solidifying its position as the industry leader and a trusted partner for premier property owners and operators nationwide.

Justin Bingham, Partner and CEO of Opiniion, expressed his enthusiasm about the funding round: “We are thrilled to have the support of such top-tier investors who share our unique vision for the future. This investment will empower us to scale our operations, enhance our product offerings, and continue driving innovation in the space. We are confident that this strategic partnership will usher in a new era of growth and success for Opiniion.”

The investment in Opiniion was led by Five Elms Capital, which provides growth investments to market-leading, high-growth software companies. The team at Five Elms Capital brings a unique blend of operational expertise and an entrepreneurial spirit, underpinned by a belief in fostering long-term relationships and personalized investment strategies that drive meaningful results.

“Opiniion is committed to redefining the way owner-operators and property managers connect with their residents and staff. We are impressed by the team’s visionary leadership and their unwavering commitment to their mission,” Stephanie Schneider, Partner at Five Elms Capital, remarked. “The combination of Opiniion’s leadership and their ability to execute sets them on a trajectory to cement themselves as the industry leader as they expand their platform. We are excited to partner with Opiniion on its journey toward even greater growth and success.”

For more information about Opiniion and its best-in-class solutions, please visit

About Opiniion

Opiniion is the #1 resident satisfaction platform, which helps clients to measure and manage their resident experience. The company is known for its commitment to innovation and its dedication to providing second-to-none solutions to owners and operators of multi-family, student, single-family, and more residential housing professionals worldwide.

About Five Elms Capital

Five Elms Capital is a global growth equity firm that invests in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. Since its inception in 2007, Five Elms has focused exclusively on software investing, building an unmatched network and deep domain expertise. Today, with over $1.6 billion in assets under management and a global team of over 60 investment professionals, Five Elms has invested in more than 50 software platforms. For more information, visit