As founder and chief executive officer of Curated, Derek Maxfield oversees the company’s strategic initiatives and growth objectives. His primary focus is on Curated’s mission, providing brand creators with the tools and support needed to succeed in social selling.
Prior to Curated, Maxfield and his sister, Melanie Huscroft, founded Younique in September 2012. The pair envisioned a mission-first company designed to support Saprea, an organization that brings healing and hope to survivors of child sexual abuse. After 12 years of developing software for direct sales companies, Maxfield sought to improve the direct selling business model.
Maxfield focuses on providing a simplified digital experience that empowers social sellers to achieve success at scale through streamlined ecommerce platforms.
Maxfield is a husband and father of five.
IMPACT TRACK: Breakout 3 | 1:40 p.m.
Doing Good Business and Doing Good at the Same Time
In this session, Maxfield outlines three principles that guide entrepreneurs who want to do social good while building a thriving business.