Utah Business

Honoree 13/25

2024 CEOs of the Year | Jenny Groberg

Jenny Groberg | 2024 CEO of the Year

2024 CEOs of the Year | Jenny Groberg

Founder & CEO | BookSmarts Accounting & Bookkeeping

How would you describe the culture of your company, and how do you maintain it?

Our culture is all about empowering women. We start by offering flexible part-time and full-time work options. Each client has a full team dedicated to their accounting needs. This team approach allows women to have flexible hours and take time off while supporting their families. Our clients benefit from a reliable brain trust that is always available to meet their needs while we foster support for employees through weekly calls, monthly training and annual retreats. 

What has been a significant challenge you’ve faced? How did you overcome it?

Six years ago, I suffered a traumatic brain injury that challenged my ability to be a mother, run my business and contribute to society in the ways I had always envisioned. After years of debilitating suffering and many setbacks, my determination to keep fighting paid off as I returned to my full role as CEO. I am where I am today because of the help of many doctors, family, friends and the BookSmarts staff. I am resolved to pay it forward by helping others through employment, education and mentorship for many years to come.

Connect with Jenny Groberg on LinkedIn.

Savannah Beth Withers Taylor is the assistant editor of Utah Business and a graduate of the editing and publishing program at Brigham Young University. Beth has written content about travel, academics, and mental health for Stowaway magazine, BYU College of Humanities and United Way. She enjoys traveling, reading, eating, and mercilessly defeating loved ones in anything competitive.