Benjamin Ard is the co-founder and CEO of Masset, an AI Marketer, and Go-To-Market Engineer. Masset specializes in streamlining and organizing marketing content, ensuring it is easily accessible, up-to-date, and effectively utilized across teams and AI platforms. Before founding Masset, Ben was Head of Demand Generation and Operations at Weave. He earned a Bachelor’s degree in Business Marketing from BYU. A Utah native, he values the state’s dynamic tech community and is an avid book enthusiast dedicated to effective storytelling that enhances brand success. Ben enjoys exploring the outdoors with his wife and four sons.
