Benjamin Ard is the co-founder and CEO of Masset, an AI marketer and go-to-market engineer. Masset specializes in streamlining and organizing marketing content, ensuring it is easily accessible, up to date and effectively utilized across teams and AI platforms.
Prior to founding Masset, Ard served as head of demand generation and operations at Weave. He earned a bachelor’s degree in business marketing from Brigham Young University.
A Utah native, Ard values the state’s dynamic tech community and is dedicated to effective storytelling that enhances brand success. He enjoys exploring the outdoors with his wife and four sons.
AI TRACK: Breakout 1 | 10:40 a.m.
Build Your AI Stack in 90 Minutes
Most people use AI like a search bar. We’ll treat it like infrastructure. In one session, you’ll build three things that keep working after you leave the room.
First, a voice skill that captures how you actually write, so Claude sounds like you every time. Second, a weekly autopilot using Cowork and MCPs that pulls real data from your tools and runs on its own. Third, a working custom tool you build yourself with Claude Code. No coding experience required.
The arc goes from comfortable to surprising to “I just built software, and I’m not a developer.”
Bring a laptop and a Claude Pro account. Leave with a voice file, a running automation and a tool that’s yours.