Upgrade Labs, the world’s first Human Upgrade™ Center continues its expansion of Upgrade Labs Salt Lake City.

Upgrade Labs Salt Lake City expansion announced

Salt Lake City — Upgrade Labs, the world’s first Human Upgrade™ Center and brainchild of Bulletproof® Coffee founder Dave Asprey, continues its expansion by partnering with JD Hamilton, Niki Hamilton, Deb Hamilton, Thomas Jaeckel, and Rachael Jaeckel to bring the concept to Salt Lake City, Utah. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

“JD, Niki, Deb, Thomas, and Racheal will show the Salt Lake City community that we can actually upgrade ourselves,” says founder and CEO, Dave Asprey. “It’s not enough to just try to be healthy, we give you the exact steps to be faster, stronger, and resilient without even breaking a sweat.”

The Hamiltons provide expertise in the business, healthcare, and operations categories, with backgrounds in corporate and healthcare management. As JD and Niki approach a new career challenge, their experience and passion for fitness provide the perfect fit for Upgrade Lab’s entry into Salt Lake City. Rachael carries an extensive background in accounting in finance, while Thomas brings to the table his sales and marketing expertise. The Jaeckels were introduced to biohacking and its benefits in 2009 after three members of their family were diagnosed with Celiac disease. The Jaeckels experienced an improved quality of life following the innovative methods and techniques of biohacking. Passionate about fitness and integrating it into their everyday life, the group is eager to introduce their fellow Utahns to the future of health and wellness. Deb Hamilton brings to the table over two decades of franchise ownership experience after successfully operating a restoration service franchise. After finding retirement unfulfilling, Deb decided to join her family and provide her business ownership expertise.

“Since the 2002 Winter Olympics, Salt Lake City has been at the forefront of fitness innovation,” says JD Hamilton. “So, introducing the Salt Lake City area to the leading brand that is challenging the way we see health and wellness is a unique and special opportunity for us.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

“It’s not fair that only billionaires, celebrities, and professional athletes can use technologies to become superhuman,” says Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof®, Upgrade Labs is one more step in my plan to Upgrade Humanity.”

Upgrade Labs is actively seeking franchise partners across the United States and Canada with a goal of awarding 100 licenses by the end of 2022. As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade™ Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art, and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive, and cellular performance through proprietary technologies. Each location offers services that help members become smarter, faster & stronger, resulting in a more rejuvenated & resilient version of themselves. The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services. For more information, please visit