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Utah Business

Purple is trying to improve lives this holiday season. Here's how they are doing so.

Purple provides comfort this holiday season

At Purple, one of our core values is to “Improve Lives” by innovating real comfort solutions that meaningfully help everybody feel and live better. That includes giving comfort products to those who need it most. Purple is partnering with local and national nonprofits this holiday season to provide comfort to those in need, particularly children and families in transitional housing circumstances.

This month, Purple partnered with Miry’s List, a nonprofit dedicated to welcoming refugee families into communities across the nation, to provide a significant donation of bedding that will be shared across a national coalition of community-based organizations, Hello Neighbor, to support families in need. The donation includes 3,000 Twin Sheet sets and 3,000 Plush Pillows that will be distributed to 12 nonprofits in 11 different states, a value of $400,245. This particular comfort donation immediately helped 50 families arriving from Afghanistan who have enrolled in Miry’s List in the last month. Along with the product donation, Purple employees wrote personal “welcome letters” to be shared when families receive the items.

Purple is also passionate about providing bedtime comfort to children in foster care and homeless shelters. Since 2020, the company has partnered with the Precious Dreams Foundation to raise awareness around the importance of sleep hygiene for children, especially those in difficult and stressful environments.

In light of the holiday season and Giving Tuesday, Purple kicked off its donation drive this month with the Precious Dreams Foundation by offering a Comfort Bag Donation option on the Purple website. Consumers online and in retail locations can purchase a Comfort Bag for $25 that includes bedtime items for kids in foster care or homeless shelters.

Through a challenging year, Purple has prioritized serving and giving back to communities in need. Since the start of 2021, the company has donated more than 30,158 comfort products across all categories to 184 various organizations. Purple has also worked with nonprofits such as the Autism Society of America, Make-A-Wish Foundation, and the Paralyzed Veterans of America on a variety of programs, all with the goal to help people feel and live better through innovative comfort solutions.

“Our mission has always been to improve lives through meaningful comfort solutions and we’re proud to partner with companies like Miry’s List and the Precious Dreams Foundation to help reach those goals,” stated Joe Megibow, Purple’s CEO. “It’s an honor to support the efforts of these organizations with products and donations to ensure Afghanistan refugee families find comfort as they arrive, as well as to take care of children in our communities.”

For additional information on Miry’s List, visit miryslist.org. To get involved and show your support, you can donate to Precious Dreams Foundation by visiting donate.purple.com/precious-dreams/.

The next evolution of sleep is here. The Purple Grid™ improves lives by solving the problems regular mattresses create that prevent great sleep. Learn more at purple.com.