SALT LAKE CITY — Bobby’s Burgers By Bobby Flay is continuing its steady growth with a new restaurant opening in the Holladay Hill shopping center, bringing Chef Bobby Flay’s signature made-to-order burgers and bold flavors to another Salt Lake–area community.
Located next to Trader Joe’s and up the street from the Megaplex Luxury Theaters at 1895 E Rodeo Walk Dr in Holladay Hill, it’s a perfect spot for grabbing a bite after a morning of grocery shopping or before catching the latest blockbuster. The new restaurant marks the brand’s second in the area. Franchisee Joe Sample, founder of Crave Management Group, opened the first Utah location in Orem in 2024. Strong guest response there greatly influenced their decision to open in Holladay.
“As a franchisee, every brand is different, and building a high-quality operation is the key to long-term success,” said Sample. “In Orem, Bobby’s Burgers’ chef-driven menu and the high level of service quickly made it a local favorite and we’re thrilled to extend our Unbeatable Burger Experience to Holladay while building a whole new fanbase.
The Holladay restaurant represents the next step in expanding the brand’s footprint across the Land of Saints and strengthening Sample’s partnership with the Bobby’s Burgers franchise system.
“For me, a great burger starts with great ingredients and layers of flavor,” said Chef Bobby Flay. “That philosophy is at the heart of everything we do at Bobby’s Burgers. Our goal is to serve food that people crave and come back for again and again, and we’re excited to share that experience with the Holladay community.”
Guests visiting the new restaurant can expect Chef Bobby Flay’s signature recipes, high‑quality ingredients and a lively atmosphere designed to deliver memorable dining experiences. The menu highlights fan-favorites such as the Bacon Crunchburger® topped with crispy potato chips and Bobby’s Sauce, along with additional burgers, fries and spoon-bending shakes that reflect Flay’s world-renowned culinary style.
“Joe has set the foundation for what we look for in a franchisee,” said Michael McGill, president of Bobby’s Burgers by Bobby Flay. “He understands the brand and consistently delivers the kind of guest experience that keeps them coming back.”
For more information about Bobby’s Burgers by Bobby Flay, visit bobbysburgers.com. To learn about franchise opportunities, visit bobbysburgers.com/franchising.
About Bobby’s Burgers by Bobby Flay
Bobby’s Burgers by Bobby Flay is the Unbeatable Burger Experience, co-founded by renowned chef Bobby Flay. As a reflection of his successful 40-plus-year career in the restaurant industry, Flay has handcrafted every ingredient and menu item to create both a craveable and approachable Bobby Flay dining experience. Backed by a team of veterans in the restaurant industry, Bobby’s Burgers offers tailored support from experts to ensure that every location has the highest-quality burger experience. With 11 locations currently open and several in the development pipeline, Bobby’s Burgers is launching its full-scale U.S. and international franchise expansion plan.