SALT LAKE CITY — my529, Utah’s official nonprofit 529 educational savings plan, announced the launch of incentiFive, a new five-year savings incentive program designed to help Utah families build an early education savings habit for their newborns.

incentiFive is available to eligible Utah parents who enroll during the 2026 sign-up period and make a minimum contribution of $100 per year for five years into their child’s my529 account. If families meet the annual contribution requirement, my529 will award $100 in incentive contributions in years one through four, and a final $529 incentive contribution in year five—for a total of $929 from my529 over the five-year period. In total, that’s at least $1,429 in contributions to a child’s education savings account by the time they reach kindergarten.

“This program is about helping families take small, consistent steps now that can make a real difference later,” said Bryn Ramjoue, Marketing Director at my529. “incentiFive rewards Utah parents for building an education savings habit early — and it’s one more way we’re doubling down on our commitment to Utah kids by helping families put opportunity within reach from day one. We want every parent to feel supported as they start saving, because those early steps can grow into bigger choices and brighter futures.”

For 2026, eligible beneficiaries are babies born between September 1, 2025, and August 31, 2026. The sign-up period for Utah parents is January 1, 2026, to December 31, 2026.

Parents can enroll by opening a new my529 account or connecting an existing my529 account through the incentiFive portal. Contributions may come from a variety of sources, including gifts from friends and family, employer contributions, or rollovers that count toward the annual minimum.

To learn more and get started, visit my529.org/incentiFive or call 800-418-2551.

About my529

my529, Utah’s official nonprofit 529 educational savings plan, is highly rated by Morningstar Inc. my529 has helped families across the country invest for future qualified education expenses for nearly 30 years. Accounts are free to open, and my529 requires no minimum deposit or account balance. my529’s user-friendly website, my529.org, makes it easy to open, manage, and contribute to an account online.