SALT LAKE CITY — For the past 18 years, Heather Griffith Barber has been one of the most recognizable faces in Utah. As the founder of Queen of Wraps, her smiling face on the massive billboard towering over I-15 in South Salt Lake has greeted millions of commuters, becoming an unmissable landmark along the Wasatch Front.

Today, the “Queen” is announcing a major transition. After nearly two decades of leadership, Griffith Barber has successfully sold Queen of Wraps to launch her new firm, Buy Scale Sell.

While the famous sign on the interstate may eventually change, Griffith Barber’s impact on the local business community is only expanding. She is taking the hard-won lessons of building, branding, and successfully exiting a high-profile company to help other Utah entrepreneurs achieve similar freedom.

“For 18 years, I’ve had the privilege of being part of the daily commute for thousands of Utahns,” says Griffith Barber. “Building Queen of Wraps from the ground up was an incredible journey, but successfully selling it has opened a new chapter. I realized that my true passion isn’t just in the graphics—it is in the business lifecycle itself. I want to help other business owners realize that their company is an asset that should eventually serve them, not just employ them.”

From Vinyl to Valuation

Griffith Barber’s new venture, Buy Scale Sell, is a boutique consultancy and brokerage firm based in Salt Lake City. Unlike traditional business brokers who focus solely on the transaction, Griffith Barber brings the unique perspective of an owner-operator who has actually “walked the walk.”

Her new mission focuses on three pillars for local business owners:

  • Buying: Helping entrepreneurs identify the right acquisition targets.
  • Scaling: Implementing the systems and branding strategies that made Queen of Wraps a household name.
  • Selling: Preparing businesses for a maximum-value exit, just as she did.

“Many business owners feel stuck in the day-to-day grind,” Griffith Barber notes. “I am living proof that if you structure your business correctly, you can scale it and eventually sell it for a life-changing exit. I’m excited to guide other local leaders through that process.”

About Heather Griffith Barber

Heather Griffith Barber is a celebrated entrepreneur and the former owner of Queen of Wraps. Known locally as the “Queen” due to her iconic I-15 signage, she is now the founder of Buy Scale Sell. She specializes in business strategy, operational scaling, and mergers and acquisitions.

For more information on her new venture, please visit buy-scale-sell.com or heathergriffithbarber.com.