OGDEN, Utah — Beehive Meals, one of the nation’s fastest growing meal prep delivery companies, today announced the launch of its first-ever nationwide marketing campaign, “When Life Feels Upside Down.” The campaign follows the company’s recent announcement of expansion to nationwide shipping marking a major milestone as Beehive Meals brings its mission-driven approach to family dinner to households across the United States.
The ‘Upside Down’ campaign centers on a feeling many parents know all too well. Life can feel flipped upside down by the weight of responsibilities, schedules, expectations, and mental load, with dinnertime often becoming the breaking point.
“Parents today are not just busy. They are carrying everything,” said Allyse Jackson, Founder and CEO of Beehive Meals. “This campaign connects the feelings of being an overwhelmed, overworked, and overstimulated parent into a visual representation. It is about acknowledging how hard moments can feel and showing that dinner does not have to be one more thing that pulls you under.”
A Campaign Built Around Real Life
Through video storytelling, landing pages, and digital experiences, the campaign focuses on parents where they are, emotionally and practically, while also offering a sense of grounding when life does feel chaotic.
Rather than positioning itself as a luxury or shortcut, Beehive Meals frames its service as a necessity for everyday parents. The meals are made with real ingredients, cooked for the first time, and designed to slow cook at home. This approach helps families reclaim time, energy, and peace at the dinner table.
From Regional Favorite to Nationwide Brand
The ‘Upside Down’ campaign is Beehive Meals’ first national marketing effort since announcing nationwide shipping last week. Previously serving families through regional delivery, the expansion allows Beehive Meals to support parents in all 50 states with the same family-focused approach that fueled its rapid growth in the Mountain West.
With most of its revenue coming from recurring customers, Beehive Meals has built a loyal following by prioritizing affordability, flexibility, and meals designed for real family life, not trends or gimmicks.
“Nationwide shipping gave us the ability to reach more families,” said sJacskon. “The ‘Upside Down’ campaign gives us the language to speak to them in their current life situations.”
A Message Bigger Than Dinner
At its core, the ‘Upside Down’ campaign is about more than food. It’s about validating the emotional load parents carry and offering a practical way to make one part of life feel manageable again.
“When dinner works, everything else feels a little more possible,” added Jackson. “We want families to feel grounded, even when the rest of life feels upside down.”
To experience the ‘Upside Down’ campaign or learn more about Beehive Meals’ nationwide offerings, visit www.beehivemeals.com.
About Beehive Meals
Beehive Meals is a meal prep service that specializes in slow cooker freezer meals. Founded by Allyse Jackson in late 2019, the company was created to help take the busy work out of family dinner—allowing customers to skip the stress of planning, shopping, and prep to enjoy an easy home-cooked meal.
Recognized as one of the nation’s fastest-growing companies, Beehive Meals has prepped and delivered more than 4 million meals (over 20 million servings) throughout the Western United States in just under six years. The company has earned widespread recognition, including a ranking twice on the Inc. 5000 (2024 - #399, 2025 - #3543), 11x Best of State winner, 4x Utah Business Fast 50 honoree, and 3x recipient of MountainWest Capital Network’s Utah 100. For more information, visit beehivemeals.com.