SALT LAKE CITY — Diversifi, an AI-powered profit optimization platform for third-party logistics providers (3PLs) announced the close of its $8 million funding.

Backed entirely by Utah-based investors Sorenson Capital, Kickstart, and Peterson Ventures, Diversifi’s growth is happening fast and local.

Diversifi is made up of Utah-based employees, and the company’s team has grown by more than 600% from 2025 to 2026, with that growth continuing into the first weeks of the new year. In just the past year, the company has moved offices five times, all within downtown Salt Lake City as it scaled to meet demand.

Powering the Backbone of E-commerce

Third-party logistics providers, or 3PLs, are the companies that store, pack, and ship products for e-commerce brands, the invisible backbone behind online orders arriving at doorsteps every day. As online shopping continues to grow, so does the importance of these operators. The global 3PL industry is projected to become a $2 trillion market by 2030, making it one of the most critical and complex sectors in modern commerce.

Diversifi builds AI that helps those logistics companies run better businesses.

“Logistics has operated for decades without true visibility into profitability,” said Eric Hilton, Partner at Sorenson Capital. “Diversifi is changing that. By unifying operational and financial data, the platform gives 3PLs a clear, real-time understanding of where money is actually being made or lost. This is the type of infrastructure software that reshapes how entire industries operate.”

“DiversiFi was founded out of firsthand experience with the pain and imbalance built into today’s logistics systems,” said Caleb Nelson, CEO of DiversiFi. “We know the pain the people doing this work feel, and we saw how unfair the system was. 3PLs are expected to protect margins in an industry that gives them almost no visibility into where money is actually being made or lost without AI to connect the dots.”

Among early customers, Diversifi has already delivered measurable impact, including:

  • 2x increases in sales close rates
  • 28% average margin growth
  • 18% reduction in shipping costs

About Diversifi

Diversifi is an AI-powered profit optimization platform purpose-built for third-party logistics providers. The company helps 3PLs uncover hidden margin leakage, optimize pricing decisions, and bridge the gap between warehouse operations and finance, enabling operators to run more profitable businesses while delivering cost savings to their customers. Based in Salt Lake City, Diversifi is backed by Sorenson Capital, Kickstart, and Peterson Ventures. For more information, visit www.diversifi.ai.