SALT LAKE CITY — Slick City Action Park, the world’s first indoor dry-slide and air court park for all ages, is opening its first Utah location this February at 2330 East 3300 S. The new 24,000-square-foot park will bring year-round excitement to families with patented slides, immersive experiences and a high-energy atmosphere. This marks Slick City’s debut in Utah and further underscores the brand’s rapid national expansion.
Franchise owners Jordan Wade and Matt Lambeth are excited to bring a new family entertainment option to Millcreek and the greater East Salt Lake City area. With a background in trampoline park operations and years of experience in the family entertainment industry, Wade and Lambeth were both drawn to Slick City’s innovative concept and differentiated approach. Both have known the Slick City leadership team for many years, and they ultimately chose Slick City for its industry expertise, proprietary and innovative attractions, and proven leadership team. Wade, a father of four, and Lambeth, a father of two, also understand firsthand the importance of creating engaging, safe and memorable experiences for families, and they saw an opportunity to introduce a fresh, next-generation experience to the Utah market, one designed with families like their own in mind.
“East Salt Lake City is an incredible market for innovation and family entertainment,” said Wade. “Slick City offers something entirely new — fast-paced, high-energy and designed to bring people together. We’re looking forward to bringing a destination that adds value to the community and gives families a place to make lasting memories.”
The East Salt Lake City location will feature 10 proprietary dry slides, making it one of the most slide-dense indoor parks in the Slick City system. Signature attractions include fan favorites like Big Wave, Royal Flush and Riptide, along with a mix of high-speed racing slides, steep drops and launch-style experiences designed to deliver a wide range of thrills for guests of all ages. The park will include a dodgeball air court, web crawler and the Junior Jungle for younger guests. The park also features two private party rooms, making it an ideal destination for birthdays, group outings and special celebrations.
Founded in 2021, Slick City is headquartered in St. Louis and Nashville and opened its first location in Denver, CO in early 2022. Since then, Slick City has introduced the nation to a first-of-its-kind entertainment experience. Research and development are at the core of Slick City, driven by CEO and founder Bron Launsby alongside co-founder Gary Schmidt, who also founded Slick Slide, a revolutionary slide manufacturing company. Slick Slide Co. pioneered the exhilarating attractions that define the parks, delivering an unmatched sensation of speed and elevation—similar to a waterslide but without water and unlike anything else on the market.
For more information about Slick City East Salt Lake City, please visit https://slickcity.com/ut-eastslc/ or email ut-east-slc@slickcity.com.
About Slick City Action Park
Founded in 2021 by Bron Launsby and Gary Schmit, Slick City’s mission is to combine proprietary “We’ve gotta do that!” attractions with an exceptional guest experience that inspires, engages and entertains thrill seekers of all ages. As the world’s first indoor slide park, Slick City offers a truly one-of-a-kind experience designed for everyone. Unlike other brands in the family entertainment industry, Slick City is built to bring all generations together. Through its partnership with Slick Slide Co., the brand continually innovates, regularly unveiling new slides and attractions while maintaining all innovation processes in-house. To date, 63 patents and patent applications have been filed for Slick City’s proprietary slides and slide mats, with more on the way. With more than 100 locations signed, under construction or open nationwide, Slick City is rapidly expanding and building momentum. The company is seeking franchise partners with experience in business management, family entertainment, or franchising who are ready to be part of the movement. To find the nearest location or to learn more about franchise opportunities, visit www.slickcity.com.