HUNTSVILLE, Utah — Snowbasin Resort and Insta360, a global leader in action cameras and immersive content creation, announced today a new partnership for 2026, naming Insta360 the Official Action Camera of the resort. The partnership is designed to enhance how Snowbasin skiers and riders capture and share their on-mountain experiences, from first chair to final lap.
Through the collaboration, Snowbasin guests will have direct access to Insta360’s highly regarded cameras and accessories, including the Insta360 X5 and Ace Pro 2, at the Grizzly Center located in the resort’s base area. Snowbasin season pass holders will also receive a $50 snow accessory bundle for free and one year of cloud storage with the purchase of an Insta360 X5 or X4 Air camera online at Insta360.com. Discount codes will be distributed to pass holders by email by Snowbasin.
“We’re excited to offer our guests a new lens through which to experience Snowbasin,” said Davy Ratchford, General Manager at Snowbasin Resort. “from hits at our terrain parks or taking laps on our historic Olympic trails, Insta360’s cameras will help guests better capture the mountain memories they create with each visit.”
The partnership will be visible on mountain, with Insta360 branding featured throughout Orson’s Terrain Park, Utah’s only terrain park with a dedicated handle tow rope. Insta360 and Snowbasin will also collaborate on on-mountain events and user-generated content workshops, offering guests hands-on opportunities to learn, create and capture their mountain experience.
“Aligning with a resort that has such a rich Olympic history is a natural fit for us,” said Max Richter, Vice President of Marketing at Insta360. “With our Global Brand Ambassador, 3x Olympic gold medalist Shaun White, already utilizing the X5 to push the limits of what’s possible on snow, we’re thrilled to bring that same 8K power to the venue that hosted the 2002 Winter Games and will welcome the world again in 2034.”
Insta360 Camera Lineup
Snowbasin now offers Insta360 cameras and accessories in the Grizzly Center. They feature industry-leading FlowState Stabilization and 360° Horizon Lock for rock-solid footage on Snowbasin’s most demanding terrain.
Insta360 X5
The X5 delivers ultra-sharp 8K 360° capture with the signature Invisible Selfie Stick effect, creating third-person perspectives that look like private follow-drone footage. Skiers and riders can reframe their footage after the fact, choosing any angle from a single recording. Built for alpine conditions with -4°F cold resistance.
Insta360 Ace Pro 2
Co-engineered with Leica, a prestigious manufacturer of high-end cameras and lenses, and powered by a dual AI chip, the Ace Pro 2 captures professional-grade 8K video and high-resolution stills with exceptional dynamic range. AI-powered editing automatically identifies and highlights the best moments from a day on the mountain. The rugged flip touchscreen is designed for glove-on operation.
About Snowbasin Resort
Snowbasin Resort is recognized as one of the top ski destinations in the United States. Conveniently located just 45 minutes from Salt Lake City International Airport and one hour from Park City, Snowbasin is among the most accessible ski resorts in North America. The resort served as the host venue for the 2002 Salt Lake Winter Olympics alpine events, including downhill, combined, and super-G, and has been selected as the official Alpine Skiing venue for the upcoming 2034 Salt Lake Winter Olympics. Snowbasin is the only resort in Utah where guests can truly “ski like an Olympian,” with the men’s and women’s courses on Grizzly and Wildflower Downhill still available for visitors. Regularly top-rated by Ski Magazine for Accessibility, Service, Lifts, Grooming, and On-Mountain Food, Snowbasin offers 3,000 skiable acres, an average snowfall of over 300 inches, and 3,000 vertical feet. The resort provides families and outdoor enthusiasts with a wide range of activities while delivering championship-level skiing and riding. As one of the oldest continuously operating ski resorts in North America, Snowbasin is widely regarded as one of the nation’s best family-friendly resorts. Snowbasin Resort is a proud member of the Grand America Hotels and Resorts family.
www.snowbasin.com | 801-620-1000 | @snowbasinresort | #snowbasin
About Insta360
Insta360 creates boldly innovative products that help people capture and share their lives. With a “Think Bold” mindset, Insta360 is the world leader in 360-degree cameras and a pioneer in AI-powered action cameras, changing the way athletes and creators document high-speed sports and everyday moments.