AMERICAN FORK, Utah — Get ready, Utah County. Known nationwide for its bold pink branding, immersive shop design, and wildly creative doughnut flavors, Las Vegas–based Pinkbox Doughnuts® is officially expanding to Northern Utah with the grand opening of its first-ever Northern Utah location in American Fork. The new shop, located at 610 W. Main St., will debut with a high-energy, festival-style community celebration on Saturday, January 17, from 9:00 a.m. to 1:00 p.m.

Designed to be as unforgettable as the doughnuts themselves, the grand opening event will feature a ceremonial ribbon cutting, live DJ, and a full lineup of family-friendly entertainment—including balloon art, face painting, meet-and-greets with Pinky, the brand’s larger-than-life mascot, and Pinkbox Doughnuts’ famous doughnut-eating contests for both kids and adults.

To mark the occasion, customers who purchase a half dozen doughnuts or more will receive a limited-edition Pinkbox Doughnuts grand opening T-shirt (while supplies last). Adding to the excitement, three lucky customers who discover a coveted Pink Ticket inside their doughnut will win free doughnuts for a year.

“We are beyond excited to introduce Utah County—and the greater Salt Lake region—to Pinkbox Doughnuts and to finally bring our fun, experiential, and creative doughnuts to Northern Utah,” said Stephen Siegel, Founder of Pinkbox Doughnuts. “Bringing Pinkbox to new communities is an exciting journey that involves many moving parts, and our commitment has always been to do it right, not rush it. Pinkbox isn’t just a doughnut shop—it’s an experience, and we know it will be well worth the wait.”

Pinkbox Doughnuts currently operates 13 locations throughout the Las Vegas Valley and one location in St. George, Utah, earning a devoted following among locals and millions of visitors alike. Renowned for its impossible-to-miss storefronts and over-the-top approach to doughnuts, the brand offers an expansive mix of classic favorites and innovative creations, with more than 70 handcrafted varieties made fresh daily at the American Fork location. The menu includes Pinkbox’s signature trademarked doughnuts, seasonal creations, holiday specials, and a rotating Doughnut of the Month, all driven by creativity, quality, and flavor innovation.

“From the moment you arrive, Pinkbox Doughnuts is designed to be a fully immersive, sensory experience,” added Siegel. “Our doughnuts are made for social media-worthy moments, but more importantly, they’re made to bring people together and spread smiles—whether you’re celebrating a milestone or just treating yourself.”

The American Fork location reflects Pinkbox’s commitment to being a true community destination. The store will be open seven days a week, from early morning to late at night, a rarity among doughnut shops, and will feature a convenient drive-thru for customers on the go. In addition to its signature doughnuts, customers can enjoy specialty coffee drinks, hot and iced chocolate, lemonades, slushies, and a rotating selection of Pinkbox merchandise.

“This is just the beginning for Pinkbox in Northern Utah,” said Siegel. “We’re excited to grow, celebrate, and give back alongside this incredible community.”

The brand is also actively working toward opening its Sandy location, with plans currently targeting summer 2026.

For more information on Pinkbox Doughnuts, store locations, hours, and doughnut varieties, please visit pinkboxdoughnuts.com.

ABOUT PINKBOX DOUGHNUTS®

Awarded “All-Time Best Doughnuts” by Las Vegas Weekly, and “Best Doughnuts” in the Las Vegas Review-Journal “Best of Las Vegas” Awards, Pinkbox Doughnuts has 15 locations across Southern Nevada, in addition to St. George and American Fork, Utah. Established in 2012, Pinkbox Doughnuts offers a fun modern-day twist on the classic doughnut shop with a whimsical pink interior where more than 70 varieties of delicious doughnuts – each with their own creative design and personality – are sold 24 hours a day, 7 days a week. Perfect for social media memories, Pinkbox Doughnuts is expanding rapidly. For more information, visit pinkboxdoughnuts.com and follow on Instagram at @pinkboxdoughnuts, Facebook at Pinkbox Doughnuts, and TikTok at Pinkbox Doughnuts.