PARK CITY, Utah — Now in its 16th year of providing public relations expertise to clients in Utah and nationwide, Redhead Marketing & PR has introduced AI search discoverability services designed to help brands appear accurately and consistently in AI-powered tools such as ChatGPT, Gemini, and Perplexity.

Consumers, investors, and decision-makers are increasingly bypassing traditional Google results and relying on AI-generated summaries to research businesses, compare services, and seek recommendations.

“AI search tools should be considered another audience for brands to communicate with and influence,” says Hilary Reiter Azzaretti, Founder and President of Redhead Marketing & PR. “AI assistant visibility is rooted in public relations. The pillars of PR – storytelling, earned media placements, brand building, and message consistency – are exactly the signals AI tools rely on, making this a natural part of our proven PR expertise.”

From Search Rankings to AI Summaries

While website traffic and rankings still matter, AI-driven search has changed how information is delivered. Many users never click a link — instead, they rely on AI summaries generated from:

  • Website content
  • Authoritative articles
  • Earned media coverage
  • Consistent messaging across trusted sources

“Brands that are not clearly represented risk being overlooked or miscommunicated, and their competitors may be recommended in searches instead,” says Katie Kepsel, Redhead Marketing & PR’s Online Marketing Specialist. “We help brands influence how AI describes them. Shaping AI search is not like chasing SEO algorithms. AI search relies on content it can understand and deems credible. It’s becoming smarter and more personalized to each user.”

Why Public Relations Matters More in the Age of AI

AI systems prioritize credibility and clarity. Large language models (LLMs) favor information that appears:

  • Repeatedly
  • Consistently
  • In authoritative environments

According to a 2025 Muck Rack study, 89% of links cited in AI-generated summaries originate from earned media coverage, reinforcing the importance of third-party validation.

AI systems prioritize:

  • Clear website content
  • Informative blogs
  • Press coverage
  • Trusted third-party sources

Public relations directly influences all these trust signals.

Introducing AI Discoverability & Optimization Services

Redhead Marketing & PR now offers AI discoverability and optimization packages for businesses that:

  • Recognize the importance of AI visibility
  • Lack internal resources, time, or expertise
  • Want a strategic, customized approach

What AI Optimization Looks Like in Practice

The process begins with a generative AI visibility audit to assess how AI tools currently describe the brand, and which prompts customers may use to discover similar businesses. We evaluate website and content assets to ensure they are:

  • Clearly structured
  • Easy for AI tools to summarize
  • Aligned with brand positioning

Redhead’s team works with clients to develop content strategy and placement for both human audiences and AI systems. These are distributed across platforms AI tools routinely reference. And we monitor and analyze the results of our efforts.

The Bottom Line

AI is already shaping how people research and evaluate businesses. The question for 2026 isn’t whether AI will impact your brand — it’s whether your brand is prepared to shape the information AI delivers.

To schedule an introductory meeting, contact hilary@redheadmarketingpr.com.

About Redhead Marketing & PR

Hilary Reiter Azzaretti, a native New Yorker and Ivy League graduate founded Redhead Marketing & PR in 2010. The boutique, Park City, Utah-based agency is known for its personalized and collaborative approach. Services include public relations, AI search strategy, brand strategy development, and social media management. Redhead is a premier partner for brands entering the Utah market and looking to grow their visibility both locally and nationally.

Redhead Marketing & PR works with a range of industries, including lifestyle and luxury brands, retail, real estate development, wellness, and hospitality. For more information, visit RedheadMarketingPR.com.