SALT LAKE CITY — Ultra viral blanket brand Lola Blankets is thrilled to announce their partnership with the New York Yankees - making them the official blanket of the team. This collaboration comes in tandem with Lola Blankets New York HQ opening.
This joint partnership broadens Lola Blankets’ visibility to new and existing customers alike – furthering the brand’s expansion into New York. Lola Blankets is excited to connect with the Yankees’ die- hard fanbase and welcome them into the world of Lola Blankets. As part of this partnership, Lola Blankets will be gifting the organization, hosting sponsored nights, and have dedicated marketing.
This venture follows after Lola Blankets’ ongoing title as the official blanket of the Utah Jazz. This marks an exciting step in Lola Blankets’ ongoing growth and mark within the sports space.
“This partnership felt natural from the beginning. As we establish our New York headquarters, aligning with the New York Yankees was a purposeful choice. It’s a dream to have the second Lola Blankets HQ in New York City, and partnering with one of the most iconic brands in the world felt like an authentic extension of who we are.” - Tommy Higham, Founder of Lola Blankets
About Lola Blankets
Lola Blankets was founded in 2021 by brothers Tommy and Will Higham as a tribute to their mother who fought a brave battle with breast cancer. In just four years, Lola has delivered life-changing softness to millions of customers, earned 20,000+ five-star reviews, and donated over $500,000 to breast-cancer charities in their mom’s honor. The company has become known as a trailblazing home-comfort brand that has brought innovative, fashion-forward marketing tactics into a category long overdue for reinvention. Today, Lola is not only approaching household-name status—it’s redefining what a home brand can be.
About the New York Yankees
Founded in 1903, the New York Yankees (www.yankees.com) and @yankees on social media) are the most successful and popular team in Major League Baseball history, having won 27 World Series championships and 41 American League pennants. The club plays its home games at Yankee Stadium, which is one of New York City’s most-frequented tourist destinations and a Tripadvisor Travelers’ Choice Award winner again in 2025. The venue is also home to numerous non-baseball events, including college football’s Bad Boy Mowers Pinstripe Bowl. As a result of their on-field accomplishments and iconic interlocking “NY” logo, the Yankees are among the most recognizable brands in the world.