SALT LAKE CITY — Hip & Humble, the women’s lifestyle and gift retailer beloved for its curated style and creative spirit, is proud to announce the launch of Paško, its own high-end, travel-ready gift brand. The Pasko collection is available in Hip & Humble’s retail locations across the United States.

A Collection Inspired by Journey & Memory

Paško was born on the sea. The idea came to life aboard a boat off the Croatian coast, inspired by the calm, the motion, and a boat captain named Paško (POSH-ko) whose name stayed with us long after the trip ended. That journey sparked something more than wanderlust—it became the foundation for a brand that blends storytelling, travel, art, and scent.

A Legacy Brand’s New Chapter

For Hip & Humble, Paško is a natural extension of its ethos: intentional design, creative storytelling, and joyful living. By creating its own gift line, the company brings its community-centered, design-forward values into a new sensory dimension.

“Scent has the power to transport you,” says Sheridan Mordue, Founder & CEO of Hip & Humble. “With Paško, we wanted to build something deeply personal — not just a fragrance and easy gifting line, but a feeling you can carry with you, wherever you go.”

Crafted for Everyday Luxury

Paško is a curated collection of high-end, travel-ready scents and gifts designed to bring a touch of luxury to everyday life. Each fragrance is thoughtfully crafted for quality and affordability, paired with custom artwork and personal inspiration to create a sensory experience that’s as beautiful as it is functional. It’s the elevated gift line we always wished existed—so we made it.:

  • Fragrance Mist and Hand Cream
    • Three signature scents presented in design-forward gift boxes — lightweight and travel-ready.
  • Kitchen Tea Towels:
    • Four designs that blend beauty and utility, thoughtfully created to elevate any kitchen space.
  • Journals:
    • Soft-touch lined journals ideal for on-the-go note-taking, daily reflections, or travel journaling.

Artistry & Authentic Connection

The brand’s visual identity is deeply personal, shaped by artist Liz Smith, whose global upbringing profoundly shaped the Paško collection. Liz’s artwork — pagodas, cranes, and organic motifs — resonates with her childhood memories of living overseas and captures the emotional architecture of each scent.

Where to Find Pasko

Paško is available in:

About Hip & Humble

Hip & Humble has been a destination for thoughtfully curated fashion, gifts, and home décor for more than 25 years. With a network of retail stores, airport locations, and an engaged national customer base, known for its distinctive curation and experiential approach to shopping.