LEHI, Utah — Reef Capital Partners is proud to officially announce the launch of its Global Partner program, a strategic initiative that brings together a select group of visionary companies aligned in mission, values, and long-term investment goals. The inaugural list of Global Partners includes: MotivHealth, SkyWest, Monster Energy, Utah Jazz, Mountainland Supply, Utah Steel, Mountain America Credit Union (MACU), Millhaven Homes, BHI, and Bank of Utah.
Each of these organizations has made a meaningful investment in Reefs continued growth and strategic direction, helping to fuel developments that are transforming communities, advancing industries, and creating lasting impact. While many of these companies are rooted in Utah, others bring a national and global presence that complements Reef’s growing portfolio across North America.
*Our Global Partners are more than collaborators. They are purpose-driven organizations that share our commitment to innovation, community-building, and long-term value creation," said Jared Lucero, CEO of Reef Capital Partners. “Whether headquartered here in Utah or beyond, each of these companies plays a critical role in helping us shape the future, together.”
The Global Partner program is built on the belief that progress stems from alignment - alignment of vision, of values, and of investment in something greater than any one project or company. These partnerships reflect a diverse set of industries, from health care and aviation to finance, construction, media, and professional sports, yet all are connected by a shared dedication to excellence, integrity, and impact.
Utah remains a cornerstone of Reef’s mission and momentum. The state continues to be recognized as a top destination for business, talent, and quality of life, offering an unmatched combination of natural beauty, economic vibrancy, and entrepreneurial spirit. Through strategic projects like Black Desert Resort and other transformative developments, Reef and its partners are advancing opportunities that benefit both local communities and national audiences.
As Reef expands its footprint across the country, the support and insight of its Global Partners will help shape not just new destinations, but new standards for what it means to invest in place, purpose, and people.
As part of their partnership, all Global Partners will receive integrated sponsor benefits tied to the PGA TOUR’s Bank of Utah Championship, and the LPGA Tour’s Black Desert Championship, both hosted at Black Desert Resort. The inaugural year of these marquee events marked the return of professional golf to the state of Utah for the first time in more than 60 years. More than just toumaments, they serve as a symbol of progress and possibility, offering partners a national platform to amplify their brand and a unique opportunity to engage with audiences who value innovation, excellence, and community. This sponsorship integration reflects the long-term impact Reef, and its partners aim to achieve through shared investment in purpose-driven experiences.
The Reef Global Partnership program offers exclusive opportunities for brands to align with Reef Capital Partners across a diverse, national portfolio of resorts, private clubs, real estate developments, and professional sporting events. These highly limited partnerships provide access to a powerful platform that reaches key markets, influential audiences, and premium experiences well beyond Utah. To explore current opportunities and learn more about the program, visit www.reefcp.com/reef-global-partners.
About Reef Capital Partners
Reef Capital Partners is a vertically integrated real estate investment, development, and operations firm dedicated to enhancing communities through transformative and impactful projects across North America. Reef creates a sense of belonging to something extraordinary by delivering unforgettable experiences that endure for generations.
Signature developments include Black Desert Resort, a 600-acre luxury destination in Greater Zion featuring a Tom Weiskopf-designed golf course, curated residences, and premier events like PGA TOUR and LPGA Tour tournaments, and Marcella Club, home to exclusive communities with a Tiger Woods-designed championship golf course and world-class amenities. Reef’s portfolio also includes Red Mountain Resort, Coco Palms Resort, Main and Sky, Sweetens Cove, Cutalong at Tributer Resort, and Boardwalk Hotel at Lake Anna, showcasing the firm’s commitment to innovative design, sustainability, and community impact.
By aligning investment expertise with development vision, Reef Capital Partners is reshaping the future of luxury living, hospitality, and recreation. Learn more at www.reefcp.com.
About Bank of Utah
Founded in Ogden in 1952, Bank of Utah has been part of the state’s story for more than 70 years. We’ve supported small businesses and helped individuals and families build their futures in communities across Utah, from quiet mountain towns to thriving city centers. With 18 full-service branches, dedicated trust teams, and mortgage specialists throughout the state, Bank of Utah provides personal service and forward-thinking financial tools. The bank’s comprehensive offerings include business and personal banking, mortgage and commercial lending, personal and corporate trust services, and wealth management and investment services.
Recognized as one of the Top 15 U.S. Community Banks of 2024 by S&P Global Market Intelligence and named Utah’s Best Bank by GOBankingRates in 2025, Bank of Utah blends local insight with award-winning strength. Whether it’s the little details in a banking experience or the big moments in life, Bank of Utah is here to help Utahns succeed. Our commitment is to remain strong, trustworthy, advanced, secure and appreciative-to work side by side with clients on their financial journeys, so they can confidently say: “This is my Utah. Bank of Utah is my bank.” Learn more at bankofutah.com or call 801-409-5000.
About BHI
Founded in 1998, BHI has grown from humble beginnings into a nationally recognized general contractor with expertise in vertical and horizontal construction across the building, energy, infrastructure, and mining markets. BHI is guided by its Core Values and a relationship-based approach, known for its safety culture, ability to self-perform across multiple disciplines, and commitment to innovation and operational excellence.
Headquartered in Vernal, Utah, BHI operates with the belief that “We Build America”— through teamwork, growth, reputation, and service.
About Millhaven Homes
Founded in 2010, Millhaven Homes is a Utah-based luxury design-build firm specializing in high-end custom residences. Millhaven integrates architecture, interior design, construction, landscape, and furnishings under one roof, providing a true turnkey solution that saves clients time, money, and unnecessary stress. Defined by transparency, organization, and proactive communication, Millhaven delivers not only exceptional craftsmanship but also a customer-centered experience that continues to set the standard in luxury homebuilding.
About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, and musicians represent. More than a drink, it’s the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
About MotivHealth
At MotivHealth, we feel there are major problems with traditional healthcare. Some of the biggest problems include unaffordability, lack of price transparency, inconvenience and the unnecessary complexity of the healthcare world. We are confident that these problems are solvable, and we work hard to guide our members in the direction of success.
About Mountain America Credit Union
With more than 1 million members and $20 billion in assets, Mountain America Credit Union helps its members define and achieve their financial dreams. Mountain America provides consumers and businesses with a variety of convenient, flexible products and services, as well as sound, timely advice. Members enjoy access to secure cutting-edge mobile banking technology, over 100 branches across multistate region, and more than 50,000 surcharge-free ATMs. Mountain America-guiding you forward. Learn more at macu.com.
About Mountainland Supply Company
Mountainland Supply Company is a leading wholesale distributor of HVAC, plumbing, waterworks, geotextiles, pumps, vertical and horizontal drilling, tool & safety, power equipment, landscape, agricultural, and golf irrigation, as well as many other construction products across the Intermountain West. Founded in 1947, Mountainland Supply is committed to providing exceptional customer service, quality products, and innovative solutions that help build and sustain our communities. Mountainland Supply is an ESOP (Employee Stock Ownership Plan), meaning every employee is an owner, and as such, when you spend money at Mountainland, that investment goes right back into your local community. Mountainland has given hundreds of thousands of dollars through its charity arm, Giving Hope, to Primary Children’s Hospital and other local worthy charities throughout the 50 branches and 7 states in which they operate.
To learn more about Mountainland Supply, go to mountainland.com. To learn more about their Giving Hope Foundation, go to givinghope.org.
About SkyWest
SkyWest, Inc. is the holding company for SkyWest Airlines, SWC, and SkyWest Leasing, an aircraft leasing company. SkyWest Airlines has a fleet of nearly 500 aircraft connecting passengers to over 265 destinations throughout North America. SkyWest Airlines operates through partnerships with United Airlines, Delta Air Lines, American Airlines and Alaska Airlines carrying 42 million passengers in 2024.
About Utah Jazz
Founded as the 18th member of the National Basketball Association (NBA) in 1974, and located in Salt Lake City since 1979, the Utah Jazz are committed to excellence as a team and in the community. On the court, the Jazz are the second-winningest team in the NBA over the last 30 years, having won nine division titles and two Western Conference championships along with 17 seasons of 50-plus wins, and are supported by one of the most passionate fan bases in all of sports. The Utah Jazz also operate the Junior Jazz program, the largest and longest-running youth basketball league in the NBA, featuring more than 70,000 players and an additional 13,000 volunteers who take part annually across six states. For more information on the Utah Jazz, an entity of Smith Entertainment Group, visit www.utahjazz.com.
About Utah Steel
Utah Steel brings integrity, precision, and purpose to steel fabrication. With deep local roots and a national reach, we are known for solving complex structural and precision steel needs through smart technology, agile processes, and a company culture built on faith, respect, and excellence.