Salt Lake City — Utah Hockey Club and WHITESPACE – an active lifestyle brand founded by three-time Olympic gold medalist Shaun White – announced an exclusive, limited-release collection that will go on sale Friday, Jan. 31 inside the Team Store at Delta Center. Designed to celebrate the inaugural season of Utah’s NHL franchise, the collection includes a co-branded Utah Hockey Club x WHITESPACE AMF Park Twin Snowboard, BREAKOUT WHITESPACE hoodie, and LOGO WHITESPACE beanie.

“The continuation of our partnership with WHITESPACE presents an opportunity to deliver a new, exclusive collection for fans that embraces and unites two of Utah’s most loved and celebrated winter sports: snowboarding and ice hockey,” said Chris Barney, president of revenue and commercial strategy at Smith Entertainment Group. “This collaboration offers a one-of-a-kind opportunity to connect with our community, merging the energy of hockey with the unique outdoor lifestyle and natural beauty that make Utah a truly exceptional place.”
The Utah Hockey Club x WHITESPACE collection includes one limited-edition WHITESPACE AMF Park Twin Snowboard ($600), co-designed by the creative teams at Utah Hockey Club and WHITESPACE. The premium snowboard features a sleek white design that mimics the clean, reflective surface of an ice rink, accented with Utah Hockey Club’s inaugural season colors and logo. Combining the world of hockey and high-performance snowboarding, the standout piece is designed for collectors and winter sports enthusiasts alike. The collection also includes a premium BREAKOUT WHITESPACE hoodie ($100) and a LOGO WHITESPACE beanie ($45), both customized with Utah Hockey Club’s inaugural season branding.
The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s lifestyle brand, which began in January 2024 with a limited-release collection of co-branded Utah Jazz x WHITESPACE performance gear and snowboards.
All items in the Utah Hockey Club x WHITESPACE collection will be available while supplies last at the Team Store inside Delta Center beginning Jan. 31. The store is located at 301 S Temple in Salt Lake City. More information about the Team Store, including hours of operation, can be found here.
About Utah Hockey Club
Smith Entertainment Group (SEG) established Utah’s first-ever NHL franchise in April 2024, with the team set to debut in the 2024-25 season. With this move, SEG introduced the second “Big Four” major professional sports league to Utah for the first time in state history. To be known as Utah Hockey Club for their inaugural season, the club was established with a competitive, dynamic roster and 34 draft picks spanning their first three consecutive seasons (2024-27). The team will compete at Delta Center in downtown Salt Lake City, building on the renowned, energetic atmosphere for which Utah’s sports and entertainment scene has become known. The arena’s hockey capacity for Utah’s inaugural season is 11,131 with the option to open thousands of additional single-goal view seats for select games. For more information on Utah Hockey Club, an entity of Smith Entertainment Group, visit www.UtahHockeyClub.com.
About WHITESPACE
Founded in 2022, WHITESPACE is an active lifestyle brand created by Olympic gold medalist, Shaun White. The signature brand inspires focus and motivation that clears the noise, turns doubts into drop-ins, and unlocks the send. Rooted in snowsports, WHITESPACE makes premium gear and apparel for snowboarding, skiing, mountain biking, hiking, training, as well as casual streetwear for everyday life. WHITESPACE is available to purchase on http://whitespacesnow.com