Park City, UT — Pendry Park City today announced the launch of an exclusive partnership with Utah-based Niche Snowboards, the world’s first and only 100% environmentally-focused, zero-waste snowboard company. In collaboration with Niche Co-founders Kirsten Kolter and Ana Van Pelt, the mountain resort created a first-of-its-kind snowboard inspired by the brand’s California roots, featuring a striking design complete with the state’s iconic brown bear and golden poppies.

Logan Walker Photography

“At Pendry Hotels & Resorts, we’re dedicated to creating exceptional and unique experiences for our guests,” said Azadeh Hawkins, global creative director of Montage International. “This collaboration with Pendry Park City and Niche celebrates the spirit of the local community and reflects our commitment to partnering with the best local brands. Together, we’re offering a product that not only captures the essence of Park City but also delivers the high-touch quality and performance our guests expect both on and off the mountain.”

Just in time for the upcoming winter season, the limited-edition Niche Maelstrom x Pendry, is available for purchase and available to rent at the resort’s outdoor adventure outfitter, Compass Sports. The board beckons travelers to hit the slopes with a product that is both sustainable and eye-catching. This tapered, directional, cambered board is meant for cruising, carving, floating through powder, and charging steeps. This all-mountain classic board offers the edge control of a traditional, old-school feel, by adapting modern technology like added traction bumps along the edges and a hybrid directional camber profile for smooth turn initiation and exit.

“During each part of the design process, we uncovered deep personal connections between our companies that extended beyond our mutual passion for quality and sustainability,” said Ana Van Pelt, co-founder and creative director of Niche Snowboards. “Our goal was to create the highest quality snowboard which elevates the aesthetics of the environments in which it will be enjoyed on-mountain, and reside in off-mountain, all the while telling a visual story about the history of this iconic company. Sparked by the exceptional staff behind Pendry’s rental and retail experiences, this became deeper and more emotionally fulfilling than we could have expected. We are honored to have been able to create something truly special for their guests to be able to enjoy and interact with.”

Niche Snowboards began 15 years ago after meeting post-college graduation as Kolter, who studied public relations, and Van Pelt, a graphic designer, combined their respective talents with their love for snowboarding to create the first fully environmentally focused snowboard brand in the industry. Starting by utilizing bio-renewable waste streams from paper pulp and biofuels industries for their bio-based resins, recycled material selections, sustainably harvested wood cores, lacquer-free top sheets, and sourcing raw materials as close to their factories as possible, Niche has expanded to develop the world’s first completely zero-waste, fully recyclable snowboards.

The exclusive snowboard is available for purchase at Pendry Park City outdoor adventure outfitter, Compass Sports and at www.shoppendry.com. Price $690.

For more information on Pendry Park City, or to book online for future stays, please visit www.pendry.com/park-city; or follow on social @pendryhotels and @pendryparkcity.

Christian Horan Photography, Photo courtesy of Pendry Park City

About Pendry Park City

Located in the heart of Canyons Village at Park City Mountain, Pendry Park City features 153 guestrooms and residences, designed by SB Architects with interiors by KES Studio. Pendry Park City is home to four unique lounge, restaurant and bar experiences including the signature KITA restaurant; an on-site ski and snowboard rentals outfitter, Compass Sports; signature full-service Spa Pendry and state-of-the-art fitness center; Pendry’s signature children’s program, Paintbox Kids Club; a curated art collection, and more than 7,000 square feet of meetings and event space. Pendry Park City also provides unparalleled access to the largest ski mountains in the nation with more than 7,300 acres of terrain. Pendry Park City is a member of Preferred Hotels & Resorts’ worldwide collection. For more information, follow @pendryparkcity or visit www.pendry.com/park-city.

About Pendry Hotels & Resorts

Pendry Hotels & Resorts is a contemporary luxury hospitality brand from Montage International. Pendry combines inspired design with a celebration of culture and authentic service tailored to today’s cultured world traveler. Founders Alan J. Fuerstman and Michael Fuerstman’s well-seasoned experience in the hospitality industry serves as the foundation for the brand, injecting each property with a unique perspective on contemporary style, and an emphasis on the arts and local community in the city it calls home. The portfolio of hotels and resorts includes Pendry San Diego, Sagamore Pendry Baltimore, Pendry West Hollywood, Pendry Chicago, Pendry Manhattan West, Pendry Park City, Pendry Washington DC – The Wharf, Pendry Newport Beach and Pendry Natirar.

Future destinations include Pendry Tampa, Pendry Barbados, Pendry Punta Mita and Pendry Mexico City. Pendry Hotels & Resorts is a member of Preferred Hotels & Resorts. For more information on Pendry Hotels & Resorts, follow @pendryhotels or visit www.pendry.com.

About Niche Snowboards

Niche Snowboards is the world’s first and only 100% environmentally focused, zero-waste snowboard company. Through thoughtful design and conscious material selection, they are able to manufacture a superior product while lessening environmental impact, creating snowboards that are as beautiful to look at as they are to ride.

Media Contacts:

Montage International Contact:

Randie Schoenberg

Corporate Director, Communications and Social Media

(949) 491-3569

Randie.schoenberg@montage.com

Pendry Hotels & Resorts Media Contact:

Joanie Magtibay, J/PR, (480) 529-3069

pendrywest@jpublicrelations.com