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Utah Business

Raising startup capital can be tricky, but our experts lay things out easily for new entrepreneurs in this free webinar.

How to leverage your trade dress rights

Product design and packaging are an essential part of every Utah company’s operations. Your brand is your image—but it is more than just a name or a logo. Valuable consumer recognition may derive from the look of your packaging, the tune of your jingle, or even the colors used in your store. Join Maschoff Brennan shareholders Parrish Freeman and C.J. Veverka as they explore how trade dress law can be a powerful tool to distinguish your brand within the marketplace, and how to use trade dress to protect against competitors looking capitalize on your goodwill in the marketplace.

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    Utah Business provides award-winning, in-depth journalism on the tech and entrepreneurial businesses at the forefront of our nation's economy. Our print and digital publications reach millions of executives across the state and our live and in-person events provide deep-dive access into the industries shaping our future.