This story appears in the February 2026 issue of Utah Business. Subscribe.
As we all tune in to this year’s Winter Olympics in Milan and Cortina d’Ampezzo, Italy, it’s exciting to envision what it will be like to host them in our own state in eight short years. Those who were here in 2002 have a clearer memory of the atmosphere of the Olympics and appreciate the benefits in the years that follow, such as the airport expansion, the implementation of the TRAX lines and the increase in long-term tourism.
In 2034, Utah will once again become the world’s stage as we have the opportunity to host the Winter Olympic and Paralympic Games. The potential that this prospect brings is tremendous for our home. Our world-class slopes and iconic landscapes will attract visitors from around the globe, boosting tourism revenue before, during and after the Games. Local businesses will benefit from the influx of visitors, and consumer spending will increase, driving tax revenue. Investments in infrastructure and facilities will be made in preparation for the event, creating more job opportunities, improving development and fostering economic prosperity.
One way in which we are preparing for the Olympics is through Utah Rising, the business community’s unified vision for tackling the state’s challenges and opportunities. Utah’s business leaders have come together to create a roadmap that promotes sustained economic growth and also strengthens the core values that define our state and people. Utah Rising addresses the very foundations that will make 2034 successful and ensure those benefits extend far beyond the closing ceremonies.
For instance:
- Workforce development is critical when we welcome millions of visitors and need thousands of skilled workers in areas such as hospitality, transportation and event management. Utah Rising’s vision goes deeper than just the Olympics, however. Investing in mental health access and our young adults’ completion of post-secondary degrees means we’re building a workforce that’s resilient, highly skilled and prepared for the demands of a global stage.
- The housing and transportation challenges we face today have the potential to intensify as 2034 approaches. Utah Rising’s prioritization of the housing index price and expansion of the FrontRunner aren’t just Olympic preparations — they are solutions to ensure Utahns can afford to live here and visitors can move seamlessly throughout the Wasatch Front. The double-track FrontRunner project will be essential for managing Olympic crowds while serving Utahns long after the Games.
- The Capital City Renaissance and sports and cultural district are Utah Rising’s initiatives to improve livability for individuals, families and communities. Although they will showcase Utah’s vibrant culture to all who come, they aren’t just temporary Olympic venues; they’re permanent investments in what makes our state exceptional.
As business leaders, we have both an opportunity and a responsibility to shape a legacy of a prosperous, livable state that our children deserve. Join us in championing these policies and investments that will make 2034 a success.
