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How trademarks can become your business' most valuable asset

Utah Business

How trademarks can become your business' most valuable asset

How trademarks can be your business’ most valuable asset

Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for Utah businesses to have an understanding of why trademarks are important assets and how trademarks can help them grow. This webinar will explore how trademarks can appreciate in value over time; how they can be a property asset similar to real estate that can be bought, sold, or licensed; and how a trademark can generate sales and profits.

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    Utah Business provides award-winning, in-depth journalism on the tech and entrepreneurial businesses at the forefront of our nation's economy. Our print and digital publications reach millions of executives across the state and our live and in-person events provide deep-dive access into the industries shaping our future.