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How trademarks can become your business' most valuable asset

Utah Business

How trademarks can become your business' most valuable asset

How trademarks can be your business’ most valuable asset

Consumers’ purchasing decisions are influenced by trademarks and the reputation such brands represent. It is important for Utah businesses to have an understanding of why trademarks are important assets and how trademarks can help them grow. This webinar will explore how trademarks can appreciate in value over time; how they can be a property asset similar to real estate that can be bought, sold, or licensed; and how a trademark can generate sales and profits.

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