Utah is known for its diverse landscapes, rich heritage and world-class outdoor recreation. In recent years, our tourism industry has become a strong force in the state’s economy, attracting visitors from around the world and contributing to growth and prosperity. While recognized for having “The Greatest Snow on Earth,” the state goes beyond winter sports, making Utah a year-round destination. 

Year-round appeal cultivates a year-round industry

Utah ski and snowboard resorts like Park City, Deer Valley, Brian Head and Snowbird attract millions of winter sports lovers every season. Our resorts are renowned for consistently powdered slopes that are exceptional for skiing and snowboarding but also create a playground for snowshoeing, snowmobiling, tubing and more. Many visitors return year after year thanks to outstanding amenities, views and attractions.

However, Utah’s strengths do not lie only in the winter months. The Beehive State is versatile, offering a wide range of activities when the weather warms up. Outdoors enthusiasts explore hiking trails in Zion National Park, Bryce Canyon and Goblin Valley or try out mountain biking, rock climbing and canyoneering in Moab. Many also go boating or camping at Lake Powell. 

Our state isn’t only for adventurers, however. Utah’s cultural and historical sites like Temple Square and This is the Place Heritage Park offer visitors an opportunity to delve into the state’s unique heritage—a significant draw for tourists interested in history, culture and religion.

Welcome to Utah—and life elevated

Considering all that Utah has to offer, tourism has an immense impact on its economy. According to the Utah Office of Tourism, Utah visitors spent $11.98 billion in 2022, supporting 152,800 jobs and resulting in $2.1 billion in state and local tax revenue. Tourism-related jobs provide employment opportunities for a significant portion of Utah’s workforce, including hospitality professionals, outdoor adventure guides, restaurant workers, ski instructors and cultural interpreters. Local businesses thrive, and growth stimulates entrepreneurship and economic diversification. 

Tourism also generates significant revenue for the state and municipalities. Tax revenue from tourism activities supports various public services, including education and infrastructure development. The need to accommodate tourists drives investments in infrastructure, including transportation, roads, airports and public amenities. Advancements benefit tourists and locals alike. Tourism even fosters an appreciation of Utah’s unique culture and traditions, supporting local artists, artisans and events. 

As one of Utah’s most potent economic drivers, the tourism industry’s strength lies in its year-round appeal. While “The Greatest Snow on Earth” and world-class ski resorts are the foundation of the state’s winter tourism, the beauty and adventure Utah offers extend far beyond the slopes. Its diverse landscapes, outdoor activities and cultural attractions bring visitors throughout the year. 

As the tourism industry continues to thrive, it will benefit all businesses and individuals, not just those directly involved. All of this together ensures a brighter future for Utah. We welcome all to visit and explore this unique land.