This story appears in the September 2025 issue of Utah Business. Subscribe.
At Stalwart Ventures, we invest in founders who see a broken process inside the markets they operate in, who feel the pain firsthand and then do something about it. That’s exactly what Murphy Nadauld did when he started ReferPro.
Murphy began his career in tech before later transitioning to owning and operating a home services business. It didn’t take long for him to identify a significant opportunity cost problem in the industry: four out of five customers were willing to refer new customers to home services businesses, but the process to do so was manual, clunky and cumbersome. There was no clear system, no simple way to manage incentives and no scalability to the referral process. Someone or something needed to track the referrals being made, the referrals becoming customers, and then fulfilling incentive bonuses.
For a small business that is labor-intensive, the thought of launching an ongoing referral system is too much to manage manually. So Murphy sold his business and launched ReferPro.
ReferPro is a clean, easy-to-use platform that makes sending, tracking and rewarding referrals something that a single-location business or a national franchise can incorporate into their marketing. And the best part for referring customers? They don’t have to download an app, as the referral process is all done via text. It’s easy to tell neighbors, friends and family that you’ve got a great HVAC technician and a great tree service company — that is, if that company is using ReferPro.
Take a plumbing business, for example. After finishing a job, the business knows their happy customer is likely to tell a friend or neighbor, especially when that friend expresses the need for a good plumber. But how do they actually make that referral happen? With ReferPro, the plumber can send a referral link before leaving the customer’s home. The customer can then pass it along with a text, and the plumber gets notified if it turns into a new job. The referring customer receives their referral bonus without having to interact with the plumber. Suddenly, referrals go from “maybe” to measurable, repeatable and scalable. For a sole proprietor, ReferPro is saving the plumber meaningful time dedicated to business development. For a larger plumbing company, ReferPro is increasing the profitability of every location.
We love how focused the ReferPro team is on making the product feel simple, even though it’s solving a layered and overlooked problem. The feedback from early customers is clear: ReferPro is working, and it’s saving them time while generating meaningful and measurable results.
Someone finally built a referral system that works in the real world.
Stalwart Ventures is thrilled to partner with Nadauld and the ReferPro team as they grow. This is one of those products that makes you say, “Why didn’t this exist already?”
Now it does. And we can’t wait to see where it goes.
