Grow Track: Breakout 1 | 10:40 a.m.
Think Like a Creator: How to Build an Audience That Buys
In less than a year, Korean Bros is making the leap into hundreds of Walmart and Target stores. Behind that rapid growth is more than a good product. Co-founder James Seo has built a massive social following by telling an authentic story about Korean food, bringing energy and color to the Asian food aisle and, most importantly, giving people a reason to pay attention. His videos have generated millions of views, shares and followers, turning an online audience into loyal customers.In this session, James will break down how he thinks about content, connection and community — and how leaders in any industry can adopt a creator mindset to build an audience around their brand. Expect practical lessons on finding your story, making people care, creating content people actually want to share and turning attention into growth.