Stew Tribe has the Midas touch. More specifically, his work attracts gold-level accolades — like multiple gold Telly Awards (for the Utah Jazz’s 2024-25 season kickoff anthem, “Mountain Basketball”) and a Ciclope Awards Gold Lion (for his writing in Uber Eats’ “Football is for Food” campaign). Tribe’s guiding belief is clear: There has been a loss of truly great storytelling in advertising, and The Fold is on a mission to bring it back as an end-to-end creative advertising studio.
“When something is emotionally resonant, it’s effective,” Tribe says. “The best way to solve a business problem is through artistry. We aren’t about creating beautiful images for their own sake; it’s all driven by a desire to solve problems and create something that actually has an impact on the world.”
Tribe spent over six years at TBWA\Chiat\Day, where he crafted campaigns for brands like Gatorade, Airbnb, Google and Nissan. Today, he and his three co-founders at The Fold have collaborated with brands like Jeep, The Home Depot, The Salvation Army and Wells Fargo. With Utah roots that run deep, the team is committed to offering that same top-tier execution in a package that’s friendly to Utah business owners.
Bacon breakfast burrito from Doña Mary
“I like to start my day questioning whether I should’ve eaten a burrito weighing one baseball glove.”
MUJI spiral-bound notebook
“I do most of my writing in the form of drawing pictures. These notebooks are simple and throw-away, so I don’t have to feel precious about burning through pages with doodles and notes.”
Castle Rat’s “The Bestiary”
“If I can, I like to work to loud music. Castle Rat is a doom metal band that’s currently really doing it for me.”
Sudden Fiction International: “60 Short-Short Stories”
“I’m a slow reader, so I love short stories. I keep this book in my backpack.”
Masterclass subscription
“I don’t use it. I definitely still pay for it every month. I think about it almost every day and how it could probably help me do my job.”
Magnesium + Tylenol PM
“I lose interest in being awake around 9:30 p.m. I do my best work when under crippling pressure, but rather than burn the midnight oil, I prefer a rebooted mind at 4 a.m.”
My therapist, Molly
“We talk a handful of times a year — usually after my wife suggests, ‘You should talk to Molly.’”
Inspiration from the public
“As an advertiser, I find it helpful to spend time among the masses (the people I’m messaging to). I’ll take a walk on a popular trail, a stroll through the mall or an around-the-block.”
