This story appears in the June 2025 issue of Utah Business. Subscribe.
In a world where most CEOs have corner offices, Jeremy Barker has hidden ones — tucked behind bookshelves that open with the pull of “The Art of War” or the nudge of “How to Win Friends and Influence People.” As the mastermind behind Murphy Door, Barker spends his days helping people conceal everything from panic rooms to potato chip hoards. “Basically, I make it harder for your kids to steal your Oreos,” he explains with a grin. But Barker isn’t content merely helping people disguise their rooms — he’s on a mission to unlock business potential wherever he finds it. Between refining factory workflows, inventing ladders, creating software and dispensing entrepreneurial wisdom on his “90 Proof Wisdom” podcast, he embodies his own philosophy: “I don’t just open doors; I create them — and sometimes walk into them.” With the same planning that goes into designing the perfect hidden passage, Barker is proving that in business, as in architecture, the most transformative opportunities are often the ones hiding in plain sight.
“The Game” podcast by Alex Hormozi
“No fluff, just straight-to-the-point business advice that actually moves the needle. If you’re serious about scaling, this one is a must.”
Murphy Ladder
“Running commercial properties and factories means I’m always fixing, adjusting or checking something out of reach. This ladder folds small, fits anywhere and is a lifesaver for a guy who never sits still.”
Roborock Q5 Max+ Robot Vacuum Cleaner with Auto-Empty Dock
“It’s not glamorous, but it saves me from wasting time cleaning up the office or my home. More time thinking, less time sweeping — that’s a win.”
Milwaukee Clear Safety Glasses Fog-Free Lenses
“Not something you’d expect a CEO to need, but I still love jumping in and modifying equipment at the factory. Hands-on work keeps me connected to the process.”
Generac Home Standby Generator with Wifi Connectivity
“Power outages don’t care if you have deadlines or food in the fridge. Whether it’s keeping my businesses running during an emergency or making sure my family has what they need, backup power is essential.”
Elite Gourmet Classic Stovetop Coffee Percolator
“My coffee setup is old-school, and I like it that way. No fancy espresso machines — just strong, chewable coffee that gets me through the day.”
Otter.ai
“This thing transcribes my meetings, voice notes and brainstorm sessions instantly. I can just talk out my thoughts while driving and … organize them later. Every executive should be using this.”
Signature Refreshment and Safe Room Murphy Doors
“Security and peace of mind are underrated until you need them. Whether it’s protecting valuables, favorite drinks or having a storm-safe shelter, these doors give homeowners an extra layer of protection they don’t even know they need — until they do.”
Evernote Scannable
“I’m always scribbling ideas in my Moleskin notebook or signing contracts on the go. This app turns any document into a digital file instantly, which means I can keep everything organized without losing important paperwork in the black hole that is my truck.”
