Dr. Jerry Chidester and Mindee Chidester, founders of The Plastics Clinic + Spa, join Utah Business live at Founder Friday to share the emotional story behind one of Utah’s fastest-growing cosmetic surgery businesses.
From leaving a practice with 90 days’ notice to launching a practice January 2, 2020, just weeks before COVID shut down elective surgery, the Chidesters break down how they pivoted and survived, building a company that grew 15X in just a few years. They talk about trust, the decision to go out on their own, a virtual grand opening that booked 50 surgeries in 2 days, and the avalanche of demand that crashed their phone server with more than 2,000 calls in 48 hours.
Jerry and Mindee also open up about building culture from scratch, why they chose “be yourself, find joy, and have fun” as their first core values, what it means to create a luxury experience for everyday people, and their vision to build the first global aesthetic plastic surgery brand.
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