At Utah Tech Week, Utah Business Executive Editor Catherine Bennett sat down with three of Utah’s most recognizable podcast hosts to talk about what it really takes to build a podcast that lasts.

Dave Cawley, host of the “Cold” podcast, Jimmy Rex, host of “The Jimmy Rex Show” and “Real Men, Real Conversations,” and Ali Vallarta, host of “City Cast Salt Lake,” share insights on storytelling, consistency, audience engagement and the realities of monetization. The conversation explores why some podcasts fade after a few episodes while others grow loyal communities, and how authenticity, preparation and passion translate to listeners.

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The panel also discusses the loneliness epidemic, competing for attention in a crowded media landscape and how AI may reshape the future of audio. Whether you’re launching a podcast or trying to take yours to the next level, this Utah Tech Week discussion recorded live offers practical advice from hosts who have built sustained audiences.

For more conversations with founders and industry leaders, visit utahbusiness.com.