Salt Lake City — Marking ten years of operations, CRUDE Personal Care is thrilled to announce the opening of our first brick-and-mortar retail store, refillery, and facials space at 824 S 400 W, #B139 in Artspace Commons. Founded in 2014 by Master Esthetician Denise Cartwright, our certified Microbiome-Friendly skincare has now amassed a global cult following with happy customers from every continent. Offering a highly curated line with just a handful of products, CRUDE provides a minimalist regimen for all – a refreshing reprieve from the hype-focused beauty world. 

Conveniently located in downtown Salt Lake, skincare enthusiasts can now indulge in the sensory delights of 100% plant-based serums, sustainably refill favorite formulas, and connect with CRUDE Founder Denise. A Master Esthetician with over 16 years of experience, Denise formulated the Flora-Friendly Facial as an alternative to the typically invasive facials favored in an industry obsessed with trendiness. Instead, Denise conducts a personalized skin analysis and facial suitable for all skin types. This low-tech, high-effect intervention offers an indulgent spa experience designed to enhance your skin’s natural radiance, ensuring lasting results with a bespoke skincare plan devised by an industry innovator.

“Connecting with people face-to-face is a vital part of our formula process and it’s my favorite part of the day. We don’t have a board of executives scheming in a back room over what sells. It’s really just me being an esthetician, treating skin and talking to people about their challenges to figure out what really works,” said Denise. “I’m thrilled to be getting back to my roots, so to speak, and to meet more of the local community that’s supported us from the start.”

Discover the future of skincare at our new location in Salt Lake City at 824 S 400 W, #B139. Shop and refill your favorites Tuesdays through Thursdays from 11am to 4pm, and enjoy a 10% discount on all products when you book your Flora-Friendly Facial online at livecrude.com. Stay connected and don’t miss out—follow us on Instagram and TikTok @livecrude for exclusive offers and expert skincare tips!