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Clarus acquires TRED Outdoors, a fast-growing outdoor adventure brand

Salt Lake City—Clarus Corporation (NASDAQ: CLAR) (“Clarus” and/or the “Company”), a global company focused on the outdoor and consumer enthusiast markets, today announced it has acquired Australian-based TRED Outdoors Pty Ltd. (“TRED”) from Venlo Holdings. TRED is a fast-growing, outdoor adventure brand producing best-in-class innovative products across the following segments: Offroad, 4×4 automotive touring, camping and caravans. The transaction includes a combination of cash, stock and future consideration based on TRED’s performance. TRED will continue to operate independently as a wholly-owned indirect subsidiary of Clarus and will be part of the Company’s Adventure segment.

Founded in 2012, TRED is a trusted brand for key retailers and distributors primarily in Australia, with a growing export market including Canada, the Middle East, New Zealand, South Africa, and the U.S. The brand, which stands for Totally Reliable Explorer Driven, and is designed and built for the “Seriously Adventurous” embodies Clarus’ philosophy to identify brands that are passionately supported by customers and consumers who live and breathe the lifestyle. TRED’s products, which are synonymous with quality and engineering, are all made in Australia using Australian-sourced and tested high-grade materials.

Mathew Hayward, Managing Director of Clarus’ Adventure segment, said, “We are excited to partner with Chris Roberts and the TRED team to seek to accelerate the brand’s growth by expanding into global markets and through investing in TRED’s exciting new product pipeline. TRED’s foundation is its relentless focus on customer relationships, which we will continue to foster under Clarus’ ownership. This is a great addition to the Clarus family of Adventure brands as we look to grow our portfolio, deepen our relationships with key partners globally, and empower adventure of all types for our passionate fans and friends.”

Ty Hermans, Managing Director of Venlo Holdings added, “The Venlo team and I are immensely proud to have built TRED from the ground up over the past 12 years, creating a powerful brand and product development machine. Attracting the attention and support of a global leader like Clarus validates the team’s hard work and TRED’s future potential. As part of the Clarus portfolio of incredible brands, TRED is now poised to become a global powerhouse, while remaining a proudly Australian made product, supported by the same team behind the brand for more than a decade. We are excited about the next phase in the journey and a strong and enduring partnership supporting product development and ongoing manufacturing from our Brisbane factory, in service to TRED and the broader Clarus portfolio for many years to come.”

Warren Kanders, Executive Chairman of Clarus, added, “This transaction highlights our continued focus on identifying sought-after brands within the Adventure segment that both enhance our offering to existing retail customers and expand our reach into new and larger channels. The acquisition is expected to be immediately accretive to earnings.”

Terms of the transaction were not disclosed.

About TRED
TRED Outdoors is seriously committed to Adventure and Exploration. Proudly Australian, we make high-quality, reliable outdoor and recovery gear for the explorers of this world – those who dream about an open, deserted track as they sit in morning traffic; daydreaming about unzipping a tent at first light. Whatever kind of explorer you are, we know what gear you need to get you there. After all, we’re explorers too and have been for decades. At our core, our mission is to encourage people to get out and experience our world. By creating the most advanced and reliable outdoor gear available, we allow adventurers of all levels to explore with confidence, no matter where they are. For additional information, please visit www.tredoutdoors.com.

About Clarus Corporation
Headquartered in Salt Lake City, Utah, Clarus Corporation is a global leading designer, developer, manufacturer and distributor of best-in-class outdoor equipment and lifestyle products focused on the outdoor and consumer enthusiast markets. Our mission is to identify, acquire and grow outdoor “super fan” brands through our unique “innovate and accelerate” strategy. We define a “super fan” brand as a brand that creates the world’s pre-eminent, performance-defining product that the best-in-class user cannot live without. Each of our brands has a long history of continuous product innovation for core and everyday users alike. The Company’s products are principally sold globally under the Black Diamond®, Rhino-Rack®, MAXTRAX®, Sierra®, and Barnes® brand names through outdoor specialty and online retailers, our own websites, distributors and original equipment manufacturers. Our portfolio of iconic brands is well-positioned for sustainable, long-term growth underpinned by powerful industry trends across the outdoor and adventure sport end markets. For additional information, please visit www.claruscorp.com or the brand websites at www.blackdiamondequipment.comwww.rhinorack.comwww.maxtrax.com.auwww.sierrabullets.comwww.barnesbullets.com, or www.pieps.com.