Utah Business

Honoree 3/22

Britta Van Boerum McGuire answers questions about being recognized as a 20 In Their 20s honoree.

Britta Van Boerum McGuire, 22 | 2023 20 In Their 20s

Britta Van Boerum McGuire answers questions about being recognized as a 20 In Their 20s honoree.

Owner | Skandia Kollektiv Color & Extension Lounge

Was there a pivotal moment in your life that brought you to where you are today?

Shortly after my engagement in 2021, my mom suffered a severe auto-pedestrian accident that led to the loss of both her legs. Watching my mom’s resilience ignited a renewed sense of purpose and passion in me. I specialize in hair extensions that restore confidence for women overcoming severe adversities, such as hair loss post-severe illness or treatment. Leveraging my expertise, I aided my mom—who faced significant hair loss—in rediscovering her confidence through hair extensions.

What is the most fulfilling part of the work you do?

Empowering women—who, in turn, uplift those around them. I firmly believe that confidence is a crucial quality for women to embody. When a strong woman recognizes her power and beauty, it profoundly transforms how she engages with her world. Her newfound confidence radiates outward and becomes a source of inspiration for others. This self-assurance creates a ripple effect of positive transformation both in her personal life and the broader community. Through my craft, I am honored to play a part in sparking this empowering chain of positive impacts.

What advice do you have for other young professionals?

My advice to Generation Z is: Start before you are ready. Embrace what calls your heart and learn vigorously from the missteps along the way. Don’t let fear dictate your pace or actions. Be unapologetically and decisively you, carving a path that resonates with your unique truth. Step into your pursuits with earnest curiosity, an open heart and the grit to withstand and evolve through the challenges. Your journey will not only mold you but also illuminate the way for others. Remember, the right time is now, and the right way is your way.

Connect with Britta Van Boerum McGuire on LinkedIn.

Mekenna is the editor of Utah Business magazine and a graduate of the print journalism program at Utah State University. She has written about business, music and culture for publications like Business Insider, Time Out, SLUG Magazine, Visit Salt Lake and the Standard-Examiner. She loves hiking, thrifting, reading and going on camping trips with her partner in their 1986 Land Cruiser.