Laura Peifer
VP & Healthcare Consultant | GBS Benefits
Laura Peifer has become a critical force in enhancing employee benefit strategies across Utah and surrounding states. Her strategic focus and innovative solutions, like direct provider contracting and association plans, have turned traditional views of employee benefits from mere cost centers to strategic assets.
Ranked second among 350 brokers nationwide at GBS, Laura’s impact is felt both within her organization and across the industry. Her commitment to transparency and integrity, combined with her dedication to advancing women’s opportunities, has made her a standout leader. Laura’s role as a founding member of Women Who Succeed and her support for young women through scholarships and mentorship exemplify her dedication to fostering a more inclusive business environment.
For Laura, success lies in the alignment of purpose, relationships, delivery and impact, measured by trust, loyalty and meaningful contributions to the community. Her resilience in the face of challenges has only deepened her resolve to uplift others and make a lasting impact. Laura’s passion for mentoring and elevating conversations around employee benefits continues to shape the industry, promising a future of meaningful change and empowered leadership.
