Jenny McCallum
VP, Marketing | Mercato Partners
Jenny McCallum has established herself as a formidable leader in the venture capital industry, elevating Mercato Partners to a prominent position as a leading growth equity partner across the heartland of the United States. Her work in distinguishing Mercato in the national spotlight has been instrumental, particularly through her leadership in events strategy and securing mentions of Mercato’s team in national publications. This visibility has enabled Mercato to lead significant investments in disruptive companies in Utah and across the nation.
In her role, Jenny manages all external engagements, maintaining consistent communication across a diverse range of audiences, including fund investors, founders, CEOs and other investment firms. It’s rare for a firm of Mercato’s size to have such a skilled leader, making her essential to its operations.
Jenny is known for her team-first, can-do attitude, never shying away from challenges. She even led Mercato’s budgeting process, highlighting her versatility beyond her marketing expertise.
Her leadership philosophy is grounded in integrity and accountability, focusing on long-term success over short-term wins. She champions the next generation of business leaders in Utah by advising students and promoting inclusive hiring practices, with a focus on advancing women.
Jenny views success as the intersection of quality people and quality outcomes, achieved through integrity and teamwork. Recognizing her fortunate journey, she remains mindful of amplifying voices not yet at the table, continuously striving to make the venture capital industry transparent, inclusive and accessible for all.
