Dayna Hathaway
CMO & SVP | Extra Space Storage
Dayna Hathaway, a stalwart in the self-storage industry, has been instrumental in shaping Extra Space Storage into a leading force over her 26-year tenure. Her visionary leadership has propelled Extra Space through pivotal transformations, most notably, its IPO and inclusion in the S&P 500. Her stewardship of the company’s marketing and retail strategy has played a critical role in major acquisitions, including the $12 billion merger with Life Storage.
Overseeing a team of more than 200 employees, Dayna leads customer acquisition strategies and marketing efforts, positioning Extra Space as an industry innovator. Her transformative impact is evident in the evolution of self-storage from a niche market to a respected real estate investment class. She was instrumental in building the industry-leading digital marketing team at Extra Space, pioneering retail-inspired office designs as well as setting new standards in branding that emphasize friendliness, security and customer service.
Dayna’s leadership is characterized by her strategic foresight and collaborative spirit. She transforms her team by nurturing a culture that prioritizes innovation and encourages solution-based contributions. Her empathetic approach fosters strong connections, making her an exceptional mentor and connector.
