Amy Eldredge
VP, Menu | Crumbl
Since joining Crumbl in 2020, Amy Eldredge has overseen the development of over 275 desserts, leading to rapid menu and brand expansion across over 1,000 Crumbl stores. Known for her innovative approach, she ensures the weekly rotating menus continue to delight Crumbl’s rapidly growing customer base.
Amy has a knack for anticipating market trends and crafting viral desserts. She played a key role in the Kylie Jenner Cosmetics x Crumbl collaboration, creating makeup-palette-themed cookies that resonated with Jenner’s 393 million Instagram followers. This success underlines her acute sense for blending creativity with consumer preferences.
Amy’s leadership style is characterized by clarity, empathy and effective delegation. She fosters a culture where her team feels empowered to take risks and innovate, ensuring a vibrant and collaborative work environment. Her mentorship focus is on helping the next generation of leaders understand their own goals and find their paths within the industry.
