Tiffeny Yen-Louie
CMO | World Trade Center Utah
Managing Partner | Henrie Group
Tiffeny Yen-Louie guides Utah’s global engagement as CMO and key advisor to the CEO at World Trade Center Utah. Orchestrating the organization’s entire promotional strategy, her comprehensive responsibilities span marketing, member services, international missions and diplomacy — connecting Utah businesses with global opportunities in close collaboration with the Governor’s office.
“The accomplishments I’m most proud of aren’t tied to a single brand, initiative or moment,” she says. “It’s the work behind the scenes that helps move meaningful opportunities forward — shaping strategy, helping big ideas become reality and connecting people at just the right moment.”
Tiffeny’s political acumen was honed advising Senator Orrin Hatch and Governor Gary Herbert, providing unparalleled insight into aligning government and business interests. Colleagues praise her problem-solving approach and interpersonal skills that build lasting relationships with officials and international partners.
“Without diverse perspectives, something important is lost. My role is ensuring these voices are considered, valued and acted on,” she says.
