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Amber Sawaya Built A Career Around User Experience

Amber Sawaya has always had a talent for art, so following her passion into a career in graphic design was a no-brainer. Combining her passion with business, she built a career around user experience―and it paid off. “My first self-made million was a huge accomplishment,” Ms. Sawaya says, describing the consulting firm she ran for over decade. But as she’s pushed forward with passion, her innovations have only continued to push the envelope. Since joining the team at Zorroa―which provides machine learning tools for businesses―Ms. Sawaya has made her mark on a whole new industry. Pushing the value of user experience in artificial intelligence, she maps how real humans interact with the power of machine learning, and she’s taken a leadership role in guarding against undiversified bias and other unintentional consequences that have vexed earlier AI efforts. “This curious nature and ability to dive in and understand a new area served me well when I was able to bring a UX mindset to the artificial intelligence industry,” she says. A best-selling author and startup success, Ms. Sawaya is a heavily sought after speaker, influencer, and mentor.

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